From beans to capsules for every coffee maker
The world of 101CAFFE’
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101NEWS
New 101CAFFE’ Roma Termini store dresses pink with Valerio Conti
101NEWS New 101CAFFE’ Roma Termini store dresses pink with Valerio ContiGrand Opening for 101CAFFE' last June 20th in Roma Termini, one of the most important railway station in Italy and in Europe. Star guest was Valerio Conti, one of the leading "maglia rosa" (pink...
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Cicoria by 101CAFFE’: from root to cup for a tasty and versatile drink
101PRODUCTS Cicoria by 101CAFFE’: from root to cup for a tasty and versatile drinkChicory is a wild plant with many food properties. It was frequently used in the past as an alternative to traditional coffee and today it has been revalued by science for its beneficial...
read more101CAFFE’
101CAFFE’ is a brand specialized in the sale of premium coffee in pods, capsules, beans and ground, from the best Italian artisanal roastieries, through a network of franchised stores.
In addition to the uncommon choice of coffee blends, in 101CAFFE’ stores you find a wide range of alternative drinks, coffee machines, accessories, and a line of local pastry products in small size, called Le Sfiziosità® (meaning “something delicious”), a trademark owned by 101 Caffè srl.
Many shops in Italy and worldwide
In 2011 the pilot store started up with the purpose to test the commercial formula.
In November 2012, after one year of testing, 101CAFFE’ attended for the first time the Salone del Franchising in Milan. After that, the first shop 101CAFFE’ in franchising opened, giving way to many other openings in Italy. Over the course of 6 years, the network has grown steadily, thus consolidating the concept which is well-structured in Italy and abroad.
“I want to take our customers on a journey to discover the Italian origins of the espresso, coming from our exclusive local roasteries. We tell the stories of the territory and the craftsmanship in every cup of coffee, allowing them live a real Italian taste experience in every sip.”.
Umberto Gonnella,
CEO and founder 101CAFFE’
101CAFFE’ PRODUCTS RANGE
For every coffee maker
Premium Coffee
Gourmet Coffee and other Drinks
Ristretto Coffee Prices
Le Sfiziosità™
Coffee Makers and Accessories
%
Coffee roasted in Italy
%
Selected in Italy
%
Italian excellence
%
Italian taste
The development model
“I chose to develop 101CAFFE with the franchising formula because it is a very effective business model both for franchisors and franchisees, working together with the” win win “strategy, where everyone is a winner, each in his own role”.
Umberto Gonnella,
CEO and founder 101CAFFE’
101CAFFE’
in Italy
101CAFFE’ considers extremely important to grow and consolidate every single local point of sale, in order to make the whole network keep growing, thus achieving their own results.
101CAFFE’
worldwide
Starting from 2017 101CAFFE' has started developing abroad, with its first step into Switzerland. The quality and range of products, the beauty of the stores and the performing business model are bringing the shops to every part of the world; they are welcome with enthusiasm by the consumers of every culture.
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