101CAFFE’ at Fuorisalone 2021
“At Fuorisalone, coffee is offered by 101CAFFE’ at Archiproducts“: this is how 101CAFFE’s participation in the Milan Design Week was announced back in 2017.
Except for the pause in 2020 caused by the pandemic, this would be 101CAFFE’s 5th consecutive year at this important international event, as a technical partner of Archiproducts, which once again is showing its utmost appreciation and care towards its visitors by welcoming them with a coffee.
And not just any coffee, but a coffee from the Italian Roasters of Excellence, prepared with a machine that embodies excellence in every way, starting with the brand: Cimbali.
In the new “Future Habitat” setting of the building in via Tortona 31 (right in front of Mudec), created by Luciana Maiorano and hosting 60 international brands, the coffee experience is perfectly integrated with the principles of high quality, harmony, beauty and plenty of Made in Italy.
Technology and “cocoon” spaces are the dominant themes par excellence in the Design Center; topics that bring us back to the awareness of the great value of shared moments, such as those around coffee.
After the experience of social distancing, we can no longer take such moments for granted.
Maranello BIO at Fuorisalone 2021
Among the new generation furniture, advanced lighting elements, spaces redesigned for smart working and dream kitchens, the coffee area is a standout, where 101CAFFE’ and Cimbali are giving their very best with an excellent product.
For the occasion, 101CAFFE’ has chosen one of the most appreciated blends of the Premium line: the Maranello BIO, which, with its perfect grains and its Romagna history, fits hand in glove with the S15 machine by Cimbali, offering true taste experiences with an espresso of the highest level.
Great attention was paid by Luciana Maiorano and her team to the relationship between design and sustainability, made concrete by a display that emphasizes the most ecological raw materials. This is the perfect setting for the special Premium blend that 101CAFFE’ has made available to the guests of this important area of Fuorisalone: coffee beans from certified organic crops and packaged in recyclable paper bags.
Milan continues to shine with its timeless charm that rises early in the morning with the melodic noises surrounding coffee: the cups picked up from above the machine, the button that signals the start of a day full of flavor and energy, the coffee beans dropping into the bell of the grinder, and so much more.
“Milan is Design, Design is Milan“.
Sustainability, aesthetics, comfort and plenty of good taste: 101CAFFE’ will still be present with its Maranello BIO in the Archiproducts coffee area, in Zona Tortona in Milan, after this memorable Design Week, leaving all the visitors who come here from all over the world with a great taste in their mouth.
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