101CAFFE’ AT “MILANO DESIGN CITY”
Salone del Mobile and Fuorisalone have always played a very important role for the city of Milan, so much so that over time the city has become the world capital of design. In 2020, this successful formula Salone and Fuorisalone was canceled due to the health emergency, but a new appointment was announced to relaunch the design system in Italy: from 28 September to 10 October Milan will restart with “Milano Design City”.
“Thanks to the Municipality of Milan, with this event our city is once again the international reference point for design and creativity. We feel close to this project and we are very proud to take part in it together with Archiproducts Milano which, in the previous editions of Fuorisalone, hosted us as a “coffee area” – and will do so also on this occasion – among the protagonists in one of the spaces most eclectic of the city, the famous Tortona area”, declares Umberto Gonnella, CEO and Founder of 101CAFFE’.
At Milano Design City Archiproducts Milano presents the new Archiproducts NEXT format, two weeks full of online and offline events, an opportunity for professionals to meet and talk about contemporary and future scenarios of design and architecture.
101CAFFE’, a leading Italian brand specialized in the sale of portioned coffee and drinks, through its network of franchised stores in Italy and abroad, is part of this scenario that enhances Italian design excellence at an international level.
101CAFFE’ area at Milano Design City is located at Archiproducts Milano space, via Tortona 31, from 28th September to 10th October 2020.