101NEWS

101CAFFE’ at Sigep in Rimini with its special truck for coffee service

For the first time at Sigep, the 41st international trade show of artisan gelato, pastry, bakery and coffee world, taking place in Rimini expo centre, in Italy, the brand introduces from 18th to 22nd of January 2020 a new way of doing business: store with coffee bar becomes itinerant with 101CAFFE’ truck.
This formula enriches company franchising model, in addition to proximity store, top location store and store with coffee bar: not only coffee from the best Italian artisan roasteries and alternative drinks, but also typical Italian hot gourmet, strictly Made in Italy.

The brand’s choice to attend some of the leading fairs, such as Host Milano and Salone Franchising Milano, confirms its commitment to embrace a new culture of service and to be ready with a B2B division. The great appreciation of public has also led to important awards, like “Best in Show”, as the best booth among all franchisor exhibitors, “Il Mio Prodotto del Cuore 2019-2020”, the Italian version of the prestigious and international “Best Product of the Year”, with Premium blend caffè Napoletano, won in May 2018 by Nocciolino, and “Insegna dell’Anno Italia 2019-2020” prize in “Tutto Caffè” (all coffee) category, awarded thanks to the constant trust of customers in our brand.

At Sigep more and more attention to the small coffee bean is confirmed by a large exhibition dedicated to coffee supply chain, starting from all processing stages, up to coffee tasting. Visit us at Hall D3, stand n.186, to discover together the excellence of our brand.

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