101NEWS

101CAFFE’ attended the International Marketing course at the University of Ferrara

At the University of Ferrara in Emilia Romagna, from March 27th to March 28th 2019, the International Marketing class was held for 30 students coming from all over the world, to share together the basic knowledge and techniques for the correct projection of companies on international markets.

101CAFFE’ attended this seminar, represented by our worldwide business development manager, Dr. Marco Zannini, who showed the students the extraordinary experience of growth and company business model.

The class started with an overview on international markets where 101CAFFE’ franchised stores are settled and where they are going to be opened in a near future. Students have been asked to develop their own marketing strategies in terms of leads generation, professional growth, benchmarking analysis, logistics procedures and more.

This seminar is an important opportunity and link for young people towards companies and business world. 101CAFFE’ often supports young people in universities and cultural fields, giving help in several projects.

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