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101CAFFE’ attending the new edition of IT’S ALL RETAIL

On 22 September 2020 at the NH Milano Centro Congressi has taken place the new edition of It’s all RETAIL exhibition and conference, promoted by Brainz, specialized in the organization of important events on innovation and technology.

Among the various companies participating in the GDO, Retail, Fashion & Luxury, E-commerce, Consumer Goods sectors and experts in technological solutions and systems, Umberto Gonnella, CEO and founder of 101CAFFE’ has attended the round table to give his authoritative point of view on big data and omnichannel strategy for the retail world.

“With the spread of e-commerce and digital transformation, it’s essential to have homogeneous data to enhance the omnichannel strategy, applied to retail, the sector in which I’m working. We have made important investments and progresses to develop multi-channel and today we can count on a network of franchising stores where traditional sales are perfectly integrated with online sales. We look more and more to business intelligence oriented to the implementation of advanced initiatives, to software that promotes interaction and involvement of actors other than IT managers only. The challenge is to make this path more and more fluid within the store and within the digital world “, Umberto Gonnella’s words.

101CAFFE’, with over 120 stores in Italy and around the world, is a retail concept that focuses heavily on the sensory experience in-store but does not renounce the adoption of technological systems that favour both customer and the dealer.

Thanks to technology 101CAFFE’ has implemented many digital initiatives in its stores: the brand has recently opened a very innovative new store format with Take Away coffee shop, with products sales and coffee area in a single place, a remarkable opportunity to increase the turnover of the shop.

“101CAFFE’ APP will be released shortly and goes in this direction, dedicated to physical stores for home delivery, thanks to which customers can buy avoiding queues at the checkout and gatherings, book and collect their goods in the store or receive them precisely with home delivery, an essential condition especially today, considering the pandemic. In addition to home deliveries, 101CAFFE’ APP allows you to have evidence of accumulated loyalty points, current promotions and more, all at a glance, an added value with which the shopkeeper is always in contact with customers”, Umberto Gonnella has said.

The complete program on the official website of the event: www.its-all-retail.com

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