101NEWS

101CAFFE’ figures at Milano Design Week 2019

Each year, in April, an international event usually awakes Milan: Fuorisalone and Salone del Mobile represent together the Milano Design Week, the most important design event in the world, which ended its 58th edition on Sunday, April 14th with important figures:

more than 380,000 visitors have been registered at Salone del Mobile by Rho Fiera, the huge exhibition area nearby Milan and a record attendance in the Brera district for Fuorisalone with 250,000 people, who visited exhibitions and installations everywhere.

During the Fuorisalone event, design spreads everywhere in Milan and the city changes its “clothes” for a week. In this extraordinary 360-degree creativity scenario, 101CAFFE’ Italian excellence in coffee roastery has met national and international design, in one of the famous beating heart of design, Zona Tortona, and all those who have populated installations, parties and events scattered throughout the city. In the coffee space hosted by Archiproducts, 101CAFFE’ has surprised all visitors with its new blends of amazing tastes: over a thousand cups of coffee have been offered among the most popular Premium blends: Napoletano, Tazzulella, Grigna, coming from the best Italian artisan coffee Roasteries and gourmet coffee, such as Caffè al Cioccolato con aroma di arancia (a select blend combined with the delicious taste of chocolate, flavored with orange) and the delicious hot drinks that have aroused great interest: the famous Nocciolino, winner of the “Il mio prodotto del cuore 2018-2019”, Italian version of the prestigious and international “Best Product of the Year”, Cioccomentino, Ginseng, Latte di Unicorno (Unicorn milk) and many others.

An absolutely positive result that allowed us to be among the principal leading actors of seven days of Italian creativity and quality, thanks to our Italian artisan products. We are convinced that attending this new edition of Milano Design Week has highlighted the common link between coffee and design: taste, passion and Made in Italy have accompanied all visitors during their tours for design events. Our top quality Espresso has been much appreciated by all design addicted from around the world and we are already thinking to be present at the next edition, said Umberto Gonnella, CEO and founder of 101 Caffè.

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