From 19th to 30th October 2019, the 19th edition of Forum Retail was hosted in Milan at Superstudio Più space, the event dedicated to technological innovations for retail, in Italy and worldwide. Umberto Gonnella, CEO and founder of 101CAFFE’, has taken part in the exclusive round table only for CEOs, to express his own point of view about store renewal.

101CAFFE’ currently has more than 100 stores in Italy and around the world, with its concept retail also focused on customer’s sensory experience, thanks to its famous coffee and coffee-based drinks, never giving up the adoption of technological systems that favor both customer and retailer, an evolution that demonstrates how technology can greatly help the performance of a physical store. Digital tools work also in 101CAFFE’ area dedicated to hospitality: the brand has recently revealed its new business format, a “traveling” truck that combines food market with food service.

101CAFFE’, as technical partner, has contributed at the event also thanks to its four coffee areas located inside the exhibition, where visitors can enjoy the famous Premium blends and the most delicious hot drinks of 101CAFFE’.