101FRANCHISING

101CAFFE’ WON THE FRANCHISE KEY AWARD 2019 AS “BEST INTERNATIONAL PRESENCE”

101CAFFE’ won the Franchising Key Award 2019, as “best international presence”, awarded by Federfranchising Confesercenti, one of the oldest association representing franchisors and franchisees in Italy, of which 101CAFFE’ is one of its historical partners. “We are very proud to receive this important recognition that rewards the commitment of our company in the international spread of Made in Italy and business values, a significant prize assigned by a jury of journalists and experts, with whom we are every day sharing the main and sound franchising principles”, said Umberto Gonnella, 101 Caffè CEO and founder, at the awarding ceremony.

Franchising Key Award 2019 awarded 101CAFFE’ for its international performance during 2018. 101CAFFE’ first overseas appearance was in 2016, at the Franchising Show in Paris, one of the most important franchising event in Europe in terms of presence, tradition and  geographical position. 101CAFFE’ international growth started from this venue: from the initial development agreement, signed for Morocco, to the opening of the first 101CAFFE’ store in Switzerland, on October 13th 2017. Thanks to a meticulous development program during 2018, three other 101CAFFE’ stores were opened in Morocco, Singapore and Kuwait, besides a popup store in Slovakia, in addition to many other significant changes that have occurred inside and outside the company, crucial to allow the brand to face challenges abroad. 101CAFFE’ business model is unique, due to the Italian values it is daily promoting and the variety of its products. Thanks to the significant renewal of concept and packaging, the brand awareness has risen positively, becoming more and more attractive, to meet every type of market needs.

Further growth is expected in 2019: in Morocco there will soon be a second store and other countries will follow as Armenia, Czech Republic, United Arab Emirates, Qatar, Slovakia and Réunion, aiming at the first opening in France and United States. Thanks to Master Franchising agreements and brand skills developed, our goal will be to conquer “the palates” around the world: after attending Sigep fair in Rimini, 101CAFFE’ will be present at major franchising coffee shows worldwide: from Paris to London, from Milan to Cologne, 101CAFFE’ Italian artisan coffee and hot drinks will never missing.

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