A new 101 CAFFE’ Franchising store opens in Varese (Italy)

Today we tell you the story of Paolo Macchi who opened his 101CAFFE’ store in Varese on March 26. Here is the video interview in which he explains the reasons why he decided to join our team (subtitles are available):

Growing market and Franchising formula: a winning combination in 101 CAFFE’ Franchising

Paolo is an entrepreneur who manages companies in various areas and who has decided to invest in the market of portioned coffee and drinks with a formula guaranteed by 101CAFFE’ and the Franchising system.
In addition to a data evaluation of the coffee market, which in 2020 recorded growth of 10% in Italy despite the economic crisis, he chose the Franchising system because he was looking for a replicable business and preferred this solution to an independent opening.
Being part of a network of franchised stores, especially in this difficult period, is indeed a real protection and allows those who decide to start a commercial activity to meet the market needs with innovations, that it would not be possible to realize on their own, with a reduced entrepreneurial risk.

The importance of human capital in 101 CAFFE’ Franchising

Paolo opted for 101CAFFE’, a solid and leading brand in the sector, with experience and know-how acquired through the opening of 150 stores in Italy and around the world but, in addition to this, the evaluation of “human capital” also influenced his choice.
“The involvement of the people who work at 101CAFFE’ seemed indispensable to me” – these are his words which express very well a key aspect of our membership proposal: the Franchisees of 101CAFFE’ are not alone and manage the business, with peace of mind because they are trained and supported “behind the scenes” by qualified personnel in commercial, logistics and marketing fields, with a proven system that allows them not to waste their energy and focusing on the essentials : sales and turnover growth!

Simplified management of the 101 CAFFE’ store

Among the tools made available by 101CAFFE’, our new franchisee particularly appreciates the management system. In his own words “having data close at hand at all times” is essential to running the store.
Indeed, at 101CAFFE’, franchisees have an advanced software at their disposal developed by the IT department of the parent company, which allows them to manage the activity of the store in a very simplified way, while keeping the fundamental parameters under control, enabling them to always control the evolution of the business in all areas: from turnover to margin, from warehouse to orders, and other strategic data.
We thank Paolo for choosing us and for this testimony and we welcome him and his team!

Do you want to open your 101CAFFE'?

101CAFFE', the only one franchise on artisanal Italian coffee


101CAFFE’ is the largest chain of franchised stores in the coffee and drinks industry for all machines, specializing in the sale of high quality coffee, in pods, capsules, beans, grounded and soluble, from the best Italian artisan roasting companies, with 120 stores open in Italy and abroad and different business models, from Food retail, to Retail with Take-Away coffee shop, Coffee shop with Market and Coffee truck.Opening a 101CAFFE’ franchise store is the ideal solution for those who want to start a business with a significantly reduced entrepreneurial risk and peace of mind thanks to the support of a structured company for simplified store management.

Find out more on our page dedicated to our franchise models




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