Behind the scenes of 101CAFFE’

Opening a coffee and beverage store for pods and capsules today is the right choice due to the rapidly growing market, but beware: it is a very competitive sector, so it is good to enter it prepared, with broad-shoulders and with a Premier league team like 101CAFFE’!

If you are considering opening a 101CAFFE’ store and want to know more about what concrete support you will have after starting your business, sign up to this webinar, during which Marco Zannini, 101CAFFE’ Foreign Franchising Development Manager, Roberta Bolchini, 101CAFFE’ Communications Manager and Angelica Chimienti, 101CAFFE’ Italy Training Manager, will reveal to you what lies behind the scenes of a 101CAFFE’ store.

By participating in the  broadcast, you will have the great opportunity to know some important reference figures from the 101CAFFE’ team. If you can’t be there, don’t worry and sign up anyway: you will receive the webinar recording and you can view it whenever you want.

Here are some previews of the topics we will cover during this webinar.

Why is it important not to be alone when running a business nowadays?

Managing a retail business in the sector of selling coffee and beverages in pods and capsules is not at all as “simple” as it might seem to those with no experience: opening this type of shop in fact means making strategic choices immediately on various fronts, for example the first ones would be:

• how to find the ideal location to start the business?
• how to find suitable financing opportunities to start the business?
• how to manage the procurement of goods and understand which are the most strategic and reliable suppliers?
• how to choose the right products and set prices to maximize sales?
• how to manage the warehouse to avoid losing money?

Moreover, today having a well-stocked shop full of quality goods is certainly essential, but it is not enough to be profitable!
In fact, you must ensure that the store attracts customers and, to do so, it is necessary to guarantee a rewarding 360° shopping experience, not only in the shop, but also in all shopping experiences and contacts through online channels. The customer today is demanding from every point of view and, to beat the competition and retain them, you must be able to guarantee them:

• safety at every stage of the purchasing process
• the possibility to buy in the local shop both by going in person and by purchasing online (e-commerce)
• services (home delivery, cleaning and maintenance of coffee machines, with immediate technical assistance in case of breakdown)
• quality pre- and post-sales support
• quality product guarantee and affordable prices
• certainty of always finding their favourite products in the shop
• the acceptance of all forms of payment and the guarantee of secure transactions
• fast and simple processing of any goods returned by the customer

In order to do all this, as you can imagine, important investments are needed in technology, research and development, communication and human resources, all of which you will be able to “afford” if you join our team thanks to the economies of scale, guaranteed by belonging to a network of Franchising. But it is not only this that really matters: in addition to the economic aspect, it is important to be able to count on trusted suppliers and on people with a lot of experience, that famous “Know-How” which, in the case of 101 CAFFE’, we have acquired by opening over 150 stores worldwide, and is an integral part of our partnership proposal.

Nowadays you don’t get anywhere by being alone! What are you waiting for? Sign up to the webinar

Here’s what you will find “behind the scenes” of 101CAFFE’! Many people who will work alongside you to help you consistently achieve your revenue goals! A team of professionals ready to support its members, made up of people specialised in every area of shop management: training sales staff, marketing, communications, set-up, visual merchandising, logistics, deliveries, advertising, and much more!
With this article we should have at least broadly answered the initial questions but, if you really want to start a business in this sector and, understandably, you have a few doubts about being able to do it on your own, sign up for the webinar to find out about the details of the 101CAFFE ‘project and get to know our team and consider joining us.

See you soon!