Do you want to attract customers to your store and coffee shop? Join the 101 CAFFE’ Franchising Network

We have the impression that we are seeing the light at the end of the tunnel … in a few months most of the population will be vaccinated and companies will be able to resume working without restriction. But how has the customer evolved? What would he expect to find in our store or café after this period of great change?

First of all, the customer feels the need to return to normal life after months of social distancing and sometimes isolation; service and support play an even more important role in the purchasing process than ever before. The customer needs humanity and at the same time is much more technological than before! Everyone, without exception, is familiar with the technology: from the 5-year-old boy to his grandmother. Online shopping is part of our daily life and we expect a fast home delivery … if we want it.

… And there is no going back! Therefore, shopkeepers and restaurant owners, let us arm ourselves with courage to start again stronger than before!
We invite you to participate in the live webinar scheduled on Thursday 22th April,  in which Marco Zannini, Head of Development of the 101CAFFE’ network in Italy and abroad will share our experience acquired over the years and during this difficult economic crisis, with the management of the 150 Franchise stores of pods and capsules which build up our network in Italy and around the world, and will present to participants the opportunity to join 101CAFFE’ network. The webinar is dedicated to those who work in the retail or catering sector and want to renew their business in order to increase customers number and turnover, by joining the 101CAFFE’ network in a fast growing market, by focusing on Made in Italy and on a very wide range of coffees and drinks for all machines, the widest in the sector. And that’s not all! Because the real opportunity of our membership proposal is to be able to devote yourself serenely to the commercial activity you love so much … because you can rely on 101CAFFE’! A team at your disposal is ready to support you, with people specialized in every area of ​​store management: marketing, communication, store set-up, visual merchandising, logistics, deliveries, training, advertising, and much more!

How to “drive to store”?

“Drive to Store” is a term used by workers in the sector to indicate the strategies needed to bring customers to the store; this topic will be the webinar focus during which we will analyze the following key factors for the success of a business today:

Service quality and offer diversification

In both retail and in the Horeca sector nothing can be left to chance: from hospitality to the ability to meet customer demand with quality products and a wide range, to home deliveries, to the request for after-sales service, and the management of any requests for return or replacement of products purchased. Everything depends on the added value that the brand is able to guarantee with its services.

Technology and data analysis

Any commercial activity must be able to enhance all touchpoints (points of contact with the customer), by implementing appropriate technological solutions to perfectly integrate the physical sales channel with that of online sales. In this sector, innovation is constantly evolving and new perspectives are opening up to retailers in multimedia campaigns. Indeed, in order to attract customers to the store, effective targeted promotions can be created through accurate analysis of sales data guaranteed by the use of technology, which allows the business owner to always stay in touch with the customer, by informing him of new arrivals and promotions. Again thanks to technology, the purchasing experience is optimized, for example by avoiding gatherings and queues at the checkout with the use of applications that allow customers to make cashless payments directly from their smartphone, and this is just one of the many examples of 101CAFFE’ digital tools, which allow each store to maximize sales.

360 ° security at every stage of the purchasing process

People only want to enter stores if they are guaranteed safe experiences and membership in a franchise network such as 101CAFFE’ is a great advantage in this regard. Indeed, the word “safe” refers not only to the cleanliness and sanitation of the premises, which are now in practice and must always be guaranteed, but also many other aspects fundamental to a self-respecting customer experience. We list them below:

• efficient pre- and after-sales support services
• guarantee of quality products and affordable prices
• the certainty of always finding favorite products in the store
• acceptance of all means of payment
• guarantee of secure transactions
• quick and easy process for returning goods by the customer

In summary, the moment of purchase must be pleasant and without inconvenience, which is why the customer often prefers to go to the big brands and the chain stores, which express to the consumer a general feeling of safety of the big brands, that individual stores are unable to convey.

101 CAFFE’, an opportunity for managers of commercial activities to consider immediately

The state of health emergency generated by the Coronavirus (COVID-19) has put a strain on many production and commercial activities and has affected almost all sectors. Now it’s time to reorganize and pursue an innovative path to adapt to the new reality and accelerate your professional renaissance!
If you are a café or store owner, you have the opportunity to start a 101CAFFE’ Franchise business in a growing industry, with the benefits of belonging to a strong and structured network. Furthermore, if you are already well integrated with the socio-economic fabric of the area in which you operate with your current business, you will be more advantaged in your business start-up phase!
You can opt for the Shop in Shop formula or decide to change activity by transforming your place into a 101CAFFE’ store.
The “Shop in Shop” formula is adapted to broaden the clientele and therefore the revenues of an already existing activity, for example by combining the retail sales of 101CAFFE Made in Italy products with the café service that you already offer. If, on the other hand, you operate in the food retail sector, you may decide to allocate part of your establishment for the sale of 101CAFFE’ products.
If you operate in sectors heavily penalized by the pandemic, such as clothing or travel agencies, you can also consider completely changing your activity, by choosing the Store formula (retail sales only) or the Store formula with Take Away Café (store + small coffee bar).

Therefore, the affiliate options are very flexible and you will enjoy great benefits, here are main ones listed below:

• 101CAFFE’ store, which belongs to the food category, can remain open even in the event of restrictions due to the pandemic, even in the red zones
• you will have the widest range in the world of coffee and drinks for all coffee machines, composed of quality products and strictly Made in Italy, which includes coffee pods and capsules and drinks for all machines, as well as coffee machines and complementary products, such as regional artisanal products (Panettone, typical cakes, liqueurs and chocolates)
• you will be able to start the business even if you have limited space, 30/40 square meters are sufficient.
• you will benefit from a direct and effective logistics and supply system, which will allow you to meet the demands of the most demanding customers, with a very simple inventory management
• if you choose a formula with a café, you will be able to offer customers exclusive 101CAFFE’ recipes, thought to make the consumption experience unique
• store management training is provided by the parent company also for employees and experience in this sector is not required.

So, what are you waiting for? Sign up for the webinar to learn more about the 101CAFFE’ Franchise and consider the opportunity to join our team! See you on Thursday 22th April.