It is possible to go from employees to entrepreneurs with 101CAFFE’ Franchising!

Today we present Raffaella and Anna, two special franchisees, who after several years of working as 101CAFFE’ employees in an executive shop decided to join and manage their very own 101CAFFE’ franchising store in Busnago (Monza and Brianza), becoming entrepreneurs. Here is the video interview in which they explain the reasons why they took the big “step”.

English subtitles are available. Turn them on via YouTube if you’re unable to see them.

Do you want to open your 101CAFFE' store?

Realising your entrepreneurial dream is easier in an organized retail chain.

The beverage pod and capsule market is growing at a great pace but it is also very competitive: to face it you need to have “broad shoulders”, and this Anna and Raffaella, who have been working at 101CAFFE’ as employees for years, know all too well.
But what are the concrete advantages of joining the 101CAFFE’ Franchise? Let’s see by looking at some of the things said in the interview.

“You feel at home”

These words of Raffaella fully express the essence of Franchising: the parent company and its franchisees work side by side in an atmosphere of serenity and trust. Day after day, franchisees learn about the members of this large family, in which everyone has their role. The team at the parent company is made up of qualified staff, who are specialised in the various areas of shop management, and support the franchisees during their work, providing access to the experience acquired in over 150 active shops in Italy and abroad.

“101CAFFE’allows you to work with extreme serenity, as it is the customer who gives you positive feedback”

In 101CAFFE’ stores, customers know they can find the widest range in the world of coffee and portioned drinks, coffee machines, assistance and impeccable service, not only in the store but also online. This is a great competitive advantage, as Raffaella points out.

“They passed on to me the love for this job, so I wanted to learn and get better too.”

In addition to being able to count on one of the sector’s leading brands and one appreciated by consumers, franchisees enter an organized Retail chain with tried and tested processes and methods, designed to use all their sales potential. 101CAFFE’ is a company with a strong vocation for training and guarantees its franchisees continuous professional growth, encouraging them to do better and better, just as Anna explains.

“We almost become “psychologists” for the customers!”

Anna and Raffaella’s secret? Work seriously but also worry-free. Knowing the product and knowing how to guide customers when making their choice, with professionalism and, at the same time, laugh, listen to them and make them feel at home and pampered. The spirit of 101CAFFE’ is just that and they express it at 101%!

Congratulations Anna and Raffaella for this important step and thank you for being our spokespersons, which fills us with pride and satisfaction. Full speed ahead 101CAFFE’!

Do you want to open your 101CAFFE' store?



101CAFFE’ is the most important Italian brand in franchising in coffee sector, for all coffee makers, specializing in the sale of quality coffee in pods, capsules, beans, ground and instant, from the best Italian artisan coffee roasteries, with 120 active stores worldwide and various business models, from Food retail, to Retail with Take-Away coffee shop, Coffee shop with Market and Coffee truck.

Open your 101CAFFE’, this is the ideal solution for those who want to start a business with a greatly reduced entrepreneurial risk and the support by a structured company for simplified management. Find out more on our page dedicated to our franchise models




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