Next appointment with 101CAFFE’ at Franchise Expo Paris

Once again this year – as has been the case ever since 2016 – 101CAFFE’, the Italian network of stores known and appreciated in Italy and across borders for its very wide range of coffee and beverages strictly Made in Italy, is attending Franchise Expo Paris, one of the most important Franchising Exhibition on a global scale.

The appointment is in Paris from Sunday, March 19 to Wednesday, March 22, 2023 at the exhibition center of Paris Expo in Porte de Versailles. 101CAFFE’ is taking part along with other important companies representing the Italian Excellence, and the ITA delegation – Italian Trade Agency.

We look forward to meeting you at STAND X35 HALL 1 Italian Pavilion, to have a good coffee together – in line with our tradition – with the variety of our outstanding regional types of coffee from the best Italian Coffee Roasters. Besides hot beverages and our now-famous hospitality – and much more – 101CAFFE’ will present important products and business models innovations in the name of sustainability.

101 Caffè, an Italian company with a strong international flair

In 101CAFFE’ everything is Italian, not only the selection of suppliers and products and the recipes but also the store layout and the customer experience. This is why attending an international event as Franchise Expo Paris, is a great opportunity for us considering our aim: to bring the quality of Made in Italy coffee and beverages all over the world. The international growth of the brand, which on the Italian scene of coffee and portioned beverages is still the most important franchising network, has a far-reaching program. After the partnership signed in December 2017 with “Food Empire” – a multinational company active in the food & beverage sector, listed on the Singapore stock exchange and active in 50 markets in Eastern countries – 101CAFFE’ has gone through an important expansion: today, the brand is present in 14 countries with more than 230 stores and coffee shops in Italy, France, Portugal, Germany, Switzerland, Morocco, Armenia, Libya, Qatar, Kuwait, Iraq, Oman, Russia, and Egypt. In 2023, we expect to further expand the business beyond Italian borders through Master Franchisee agreements into new countries and the consolidation of our presence in France, especially in top locations and shopping malls.

101CAFFE’ at Expo Paris with the new exclusive Ethicap® system

“Everything new have to depart from sustainability” – Umberto Gonnella, CEO and founder of 101CAFFE’ presents the great news of 2022. 101CAFFE’, after obtaining the Organic certification of its supply chain in 2021, has taken another important step towards sustainability: we are talking about Ethicap®, the exclusive system of 101CAFFE’ – where “Ethi” stands for “ethics” and “cap” stands for “capsule”. Created after years of research and design, it is unquestionably among the most innovative projects in this regard. A specific original dispensing system (capsules and machines) for an effective respect of the environment which works with compostable capsules – i.e. disposable in wet waste – and at the same time guarantees an extraordinary taste!

The Italian 101CAFFE’ “Fast Gourmet” Coffee Shop is ready to take off at Franchise Expo Paris

Franchise Expo Paris will be a great opportunity to meet Master Franchisees working in the Food & Beverage sector, which in the international Franchising scene is recording highly positive and encouraging data despite the economic crisis, thanks to the scalability, process optimization and managerial and consulting approach that most Franchisors offer. Besides its traditional Retail store format, the company will showcase the “Fast Gourmet” Coffee Shop, a new format that ranks among the most innovative business models in the food service sector (Ho. Re. Ca), launched with the opening of 101CAFFE’ Milano Navigli in December 2022, an unit run by the parent company. In this new concept, we have developed the Coffee Shop format already tested both in Italy and abroad, e.g. in Morocco and Egypt. The offer covers all opening hours – from breakfast to lunch, from Gelato to happy hour time – with the possibility of combining the venue with a market area for the sale of 101CAFFE’ products. Here technology helps make the format attractive to entrepreneurs who want to invest in a cutting-edge and comprehensive business with all the services that today’s customers would expect: from the app-based ordering option with table delivery – thus avoiding queues at the tills – to home delivery service. All of this with a definitely sustainable investment compared to the industry standard and with the added value of the true ‘Italianness’ featuring 101CAFFE’!

What are you waiting for? Apply for your free ticket now!