We choose
We choose artisan roasteries from North to South of Italy and their best coffee beans; we create exclusive blends for our customers, respecting the tradition of local recipes and roasting methods of that territory.
We enhace
We select the coffee blends and ehance their value, telling consumers about features, and origin, in order to make customers aware of the high quality of that product.
We guarantee
The brand 101CAFFE’ on the pack stands for “quality “, regardless of the format: pods, capsules, beans, instant or ground coffee.
We pack
We pack all 101CAFFE products in our plant, within the most efficient supply chain, in order to guarantee their integrity and to communicate values and information to our customers, in a very clear way.
Territories
Only “made in Italy” products
Artisans products
High quality Italian roasters
Coffee culture
Italian cultural heritage
Quality
We pour only genuineness into the cup
Free to choose
Between formats, systems, tastes, blends and origins
Our history
From passion to idea, from idea to business
2010
The birth of idea
The observation of a booming market, led by a global company from Switzerland, and the will to give espresso coffee its Italian motherhood back: these are the bases on which 101CAFFE’ concept store was born, guided by the vision of its founder and CEO Mr.Umberto Gonnella
2011
The experimentation
The experimentation of the business model in a store (mandatory according to law 129/2004) was carried out for one year, with very positive results since its starting-up. This kicked off the launch of the 101CAFFE’ franchise network.
2012
The first franchised stores
After having attended the Franchising Exhibition in Milan, the first 101CAFFE’ franchisees were born. Some of them have opened up to 5 stores over time.
2017
The first store abroad
The expansion over the border began in the land of our “neighbors”: Switzerland, home of the world’s biggest company in the sector of industrial portioned coffee.
2018
101 Stores
The brand reaches its first important stage: 101 stores in Italy and abroad. The points of sale are becoming more and more performing, thanks also to the franchisor company (headquarter), which gives its franchisees any kind of support and service in every area of the business.
101CAFFE’ team
Here are those who work every day for 101CAFFE’ stores and for their customers
Umberto Gonnella
CEO & Founder
Carolina Sala
Marketing
Claudio Boellis
Retail and Product Development
Claudio Zappino
Retail
Alice Gonnella
Retail Support
Elsa Tassone
Retail and Customer Support
Paola Agostini
Management office
Sara D'Amico
Product Development and Purchasing
Filippo Frigerio
Training
Marco Zannini
Business Development
Ermenegildo Iussa
Digital & IT
Angela Tagliente
Operation
Roberta Bolchini
Communication
Margherita Pasi
Brand Image
Valentina Gava
Graphics
Francesco Maggioni
Social Media
Valeria Musti
Press office
Karen Saggese
Video
Gianluca Dossena
Business Development
Chiara Baldrighi
Administration and Finance
Megida Karaa
Administration
Clio Hartung de Hartungen
Administration
Silvano Belloni
Logistics and Production
Roberta Magnani
Logistics support
Gianluigi Paleari
Logistics
Gianpaolo Gobbi
Logistics and Production Processes