We choose artisan roasteries from North to South of Italy and their best coffee beans; we create exclusive blends for our customers, respecting the tradition of local recipes and roasting methods of that territory.
We select the coffee blends and ehance their value, telling consumers about features, and origin, in order to make customers aware of the high quality of that product.
The brand 101CAFFE’ on the pack stands for “quality “, regardless of the format: pods, capsules, beans, instant or ground coffee.
We pack all 101CAFFE products in our plant, within the most efficient supply chain, in order to guarantee their integrity and to communicate values and information to our customers, in a very clear way.
We travel along Italy, from region to region, selecting the best blends of excellent artisan roasters, to tell our consumers about history, local recipes and traditions and to give our customers the best Italian coffee they can ever have.
The passion for craftsmanship, where the master roaster, even with the help of technology, is the architect of his blend: selection of raw material, creativity in recipe, care for roasting phases. We give the best Italian artisan coffee roasters the opportunity to grow with us.
Free to choose
Only “made in Italy” products
High quality Italian roasters
Italian cultural heritage
We pour only genuineness into the cup
Free to choose
Between formats, systems, tastes, blends and origins
101 Caffè srl is BIO certified (organic) having met all the requirements both as company and as monitored supply chain: from production to storage.
From passion to idea, from idea to business
The birth of idea
The observation of a booming market, led by a global company from Switzerland, and the will to give espresso coffee its Italian motherhood back: these are the bases on which 101CAFFE’ concept store was born, guided by the vision of its founder and CEO Mr.Umberto Gonnella
The experimentation of the business model in a store (mandatory according to law 129/2004) was carried out for one year, with very positive results since its starting-up. This kicked off the launch of the 101CAFFE’ franchise network.
The first franchised stores
After having attended the Franchising Exhibition in Milan, the first 101CAFFE’ franchisees were born. Some of them have opened up to 5 stores over time.
The first store abroad
The expansion over the border began in the land of our “neighbors”: Switzerland, home of the world’s biggest company in the sector of industrial portioned coffee.
The brand reaches its first important stage: 101 stores in Italy and abroad. The points of sale are becoming more and more performing, thanks also to the franchisor company (headquarter), which gives its franchisees any kind of support and service in every area of the business.
Abroad and awards
Italy continues to lead the way with its stores and the first duplications begin also abroad.
Concrete acknowledgments from consumers, who assign to 101CAFFE ‘in just one year two very important international awards: “My Product of the Heart”, won by the NAPOLETANO coffee of the Premium line, and “Sign of the Year”, which in the “Tutto Caffè ”sees 101CAFFE ‘winner by beating Nespresso® in consumer satisfaction votes.
A new award from customers
For the third time in a row, the customers’ votes declare us winners of the “My Product of the Heart” award, won by Gran Milano coffee from the Premium line.
Here are those who work every day for 101CAFFE’ stores and for their customers
CEO & Founder
Retail and Product Development
Retail and Customer Support
Product Development and Purchasing
Digital & E-Commerce
Clio Hartung de Hartungen
Logistics and Production
Lead Generation Franchising
Jan Rudolph Capulong
Northern Italy Network Development
In December 2017, 101CAFFE ‘expansion plans mark an important stage: the agreement with Food Empire, a multinational from Singapore, leader of the food & beverage sector.
Food Empire listed on the local stock exchange (SGX) and owner of several brands in the food & beverage sector, has consolidated a turnover of over 300 million dollars.
The partnership after important expansion scenarios benefits from the 101CAFFE ‘and “Made in Italy” brand.
Food Empire, strong in the soluble products sector, is in fact present in the markets of over 50 countries, in particular in Russia, Ukraine, Kazakhstan, Central Asia, China, Indochina, Mongolia and the United States of America.