101CAFFE’, the experts of coffee in every shape
We put the best coffee, from Italian artisan roasteries, in pods and capsules for all coffee makers and for the moka
We choose

We choose artisan roasteries from North to South of Italy and their best coffee beans; we create exclusive blends for our customers, respecting the tradition of local recipes and roasting methods of that territory.

We enhace

We select the coffee blends and ehance their value, telling consumers about features, and origin, in order to make customers aware of the high quality of that product.

We guarantee

The brand 101CAFFE’ on the pack stands for “quality “, regardless of the format: pods, capsules, beans, instant or ground coffee.

We pack

We pack all 101CAFFE products in our plant, within the most efficient supply chain, in order to guarantee their integrity and to communicate values and information to our customers, in a very clear way.

Territories

We travel along Italy, from region to region, selecting the best blends of excellent artisan roasters, to tell our consumers about history, local recipes and traditions and to give our customers the best Italian coffee they can ever have.

Artisan products

The passion for craftsmanship, where the master roaster, even with the help of technology, is the architect of his blend: selection of raw material, creativity in recipe, care for roasting phases. We give the best Italian artisan coffee roasters the opportunity to grow with us.

Coffee culture

We support and increase the cultural heritage of Italian espresso, in Italy and worldwide, discovering the features of each blend, the peculiarity of local recipes and the different ways to prepairing coffee, respecting the personal taste of each customer.

Quality

Coffee must be of high quality, since we drink it every day, several times a day, almost all life long. In our customers’ cups we pour only the genuineness and benefits of coffee with all its organoleptic properties.

Free to choose

We give our customers the opportunity to choose, in every store, among: a lot of blends, different formats and sizes, various local roasteries, several origins, many ways to prepair and drink coffee.

Territories

Only “made in Italy” products

Artisans products

High quality Italian roasters

Coffee culture

Italian cultural heritage

Quality

We pour only genuineness into the cup

Free to choose

Between formats, systems, tastes, blends and origins

Our history

From passion to idea, from idea to business

2010

The birth of idea

The observation of a booming market, led by a global company from Switzerland, and the will to give espresso coffee its Italian motherhood back: these are the bases on which 101CAFFE’ concept store was born, guided by the vision of its founder and CEO Mr.Umberto Gonnella

2011

The experimentation

The experimentation of the business model in a store (mandatory according to law 129/2004) was carried out for one year, with very positive results since its starting-up. This kicked off the launch of the 101CAFFE’ franchise network.

2012

The first franchised stores

After having attended the Franchising Exhibition in Milan, the first 101CAFFE’ franchisees were born. Some of them have opened up to 5 stores over time.

2017

The first store abroad

The expansion over the border began in the land of our “neighbors”: Switzerland, home of the world’s biggest company in the sector of industrial portioned coffee.

2018

101 Stores

The brand reaches its first important stage: 101 stores in Italy and abroad. The points of sale are becoming more and more performing, thanks also to the franchisor company (headquarter), which gives its franchisees any kind of support and service in every area of ​​the business.

101CAFFE’ team

Here are those who work every day for 101CAFFE’ stores and for their customers

Umberto Gonnella

Umberto Gonnella

CEO & Founder

Carolina Sala

Carolina Sala

Marketing

Claudio Boellis

Claudio Boellis

Retail and Product Development

Claudio Zappino

Claudio Zappino

Retail

Alice Gonnella

Alice Gonnella

Retail Support

Elsa Tassone

Elsa Tassone

Retail and Customer Support

Paola Agostini

Paola Agostini

Management office

Sara D'Amico

Sara D'Amico

Product Development and Purchasing

Filippo Frigerio

Filippo Frigerio

Training

Marco Zannini

Marco Zannini

Business Development

Ermenegildo Iussa

Ermenegildo Iussa

Digital & IT

Angela Tagliente

Angela Tagliente

Operation

Roberta Bolchini

Roberta Bolchini

Communication

Margherita Pasi

Margherita Pasi

Brand Image

Valentina Gava

Valentina Gava

Graphics

Francesco Maggioni

Francesco Maggioni

Social Media

Valeria Musti

Valeria Musti

Press office

Karen Saggese

Karen Saggese

Video

Gianluca Dossena

Gianluca Dossena

Business Development

Megida Karaa

Megida Karaa

Administration

Clio Hartung de Hartungen

Clio Hartung de Hartungen

Administration

Silvano Belloni

Silvano Belloni

Logistics and Production

Roberta Magnani

Roberta Magnani

Logistics support

Gianluigi Paleari

Gianluigi Paleari

Logistics

Gianpaolo Gobbi

Gianpaolo Gobbi

Logistics and Production Processes