We choose artisan roasteries from North to South of Italy and their best coffee beans; we create exclusive blends for our customers, respecting the tradition of local recipes and roasting methods of that territory.
We select the coffee blends and ehance their value, telling consumers about features, and origin, in order to make customers aware of the high quality of that product.
The brand 101CAFFE’ on the pack stands for “quality “, regardless of the format: pods, capsules, beans, instant or ground coffee.
We pack all 101CAFFE products in our plant, within the most efficient supply chain, in order to guarantee their integrity and to communicate values and information to our customers, in a very clear way.
We travel along Italy, from region to region, selecting the best blends of excellent artisan roasters, to tell our consumers about history, local recipes and traditions and to give our customers the best Italian coffee they can ever have.
The passion for craftsmanship, where the master roaster, even with the help of technology, is the architect of his blend: selection of raw material, creativity in recipe, care for roasting phases. We give the best Italian artisan coffee roasters the opportunity to grow with us.
Free to choose
Only “made in Italy” products
High quality Italian roasters
Italian cultural heritage
We pour only genuineness into the cup
Free to choose
Between formats, systems, tastes, blends and origins
From passion to idea, from idea to business
The birth of idea
The observation of a booming market, led by a global company from Switzerland, and the will to give espresso coffee its Italian motherhood back: these are the bases on which 101CAFFE’ concept store was born, guided by the vision of its founder and CEO Mr.Umberto Gonnella
The experimentation of the business model in a store (mandatory according to law 129/2004) was carried out for one year, with very positive results since its starting-up. This kicked off the launch of the 101CAFFE’ franchise network.
The first franchised stores
After having attended the Franchising Exhibition in Milan, the first 101CAFFE’ franchisees were born. Some of them have opened up to 5 stores over time.
The first store abroad
The expansion over the border began in the land of our “neighbors”: Switzerland, home of the world’s biggest company in the sector of industrial portioned coffee.
The brand reaches its first important stage: 101 stores in Italy and abroad. The points of sale are becoming more and more performing, thanks also to the franchisor company (headquarter), which gives its franchisees any kind of support and service in every area of the business.
Here are those who work every day for 101CAFFE’ stores and for their customers
CEO & Founder
Retail and Product Development
Retail and Customer Support
Product Development and Purchasing
Digital & IT
Clio Hartung de Hartungen
Logistics and Production