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Insegna dell’Anno (Retailer of the Year) 2020-2021 award: 101CAFFE’ wins in “Tutto Caffè” (all coffee) category

Insegna dell’Anno (Retailer of the Year) 2020-2021 award 101CAFFE’ wins in “Tutto Caffè” (all coffee) category

101CAFFE’ is the favourite Italian consumers brand, proclaimed winner of the thirteenth edition of 2020-2021 “Insegna dell’Anno” in “Tutto Caffè” (all coffee) category.

The current health emergency has not stopped this important event, typically digital in the evaluation phase and that this year has also streamed the awarding of prizes to the winners of each category, on 25 November 2020.

Insegna dell’Anno is a research project supported by hundreds of retail brands. Consumers are asked to rate the following aspects from 1 to 5: price, assortment, assistance and service, expertise and information, ease of purchase and appearance. From the collected data comes a valuable survey tool, available to retailers, to verify year by year their perceived positioning compared to the average of their sector. The award criterion is to obtain the highest score.

We are very proud of this award in our category, decreed by consumers who have chosen 101CAFFE’ brand for the second consecutive year, also this time in the final with Nespresso. Despite the difficulties of the period, we have been always close to our customers, “bringing” the quality of our drinks and fine coffee blends into their homes, receiving a lot of gratitude from them, thanks to great teamwork, at all levels. Special thanks also to Beatrice Orlandini of SEIC-Studio Orlandini, head of the competition for Italy, for being able to bring together so many brands and the public in such a complex moment. An important event held at a distance but that has not failed to transmit energy, optimism, the desire to progress and to preserve good human relations”, has said Umberto Gonnella, CEO and founder of 101CAFFE’.

Insegna dell’Anno is an international award, born in 2003 in the Netherlands and then established in many European countries as “Retailer of the Year”, the most prestigious in this sector. From this same format also derives Il Mio Prodotto del Cuore, the Italian version of the prestigious “Best Product of the Year”, always based on products most appreciated by consumers and that also this year has been won by 101CAFFE’ with Caffè Gran Milano.

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