“Made in Italy” by 101CAFFE’ aims at an increasingly international future
In the growing Italian sector of portioned coffee and drinks, 101CAFFE’ is the most important franchising reality, among major players. We put the best coffee, from Italian artisan roasteries, in pods and capsules for all coffee makers and for the moka, in Italy and in the world.
The international development of the brand has, in fact, an ambitious planned program. From the primary development agreement in Morocco, until the opening of the first store in Switzerland in 2017, there are seven stores open abroad to date: Signy (Switzerland), Marrakech (Morocco), first foreign store with coffee bar, two stores in Singapore, Kuwait City, at The Avenues, the second largest shopping center in Gulf countries and Yerevan (Armenia).
In Morocco, a second shop has recently been opened by the same Master Franchisee, confirming our formula success. 101CAFFE’ is ready more than ever to face international challenges thanks to its business model, unique in the world for the wide range of “Made in Italy” products, and able to meet every type of market needs.
The forecast for 2020 is a further expansion: many new stores are going to be open, both thanks to Master Franchisee agreements, and to single opening in all continents. Paris and Vienna are already scheduled for the current year and other countries will follow: Czech Republic, Reunion, Cayenne (French Guiana), Malè (Maldives). To be highlighted the agreement with our Master Franchisee in Kuwait, another important step towards international spread.
The plan provides to proceed within five years, from 2020 to 2025, with the opening of about fifteen new stores in Gulf area: Kuwait, in addition to the existing one, United Arab Emirates, Qatar, Oman, Bahrain and Saudi Arabia, a market that is proving interesting. The important agreement, signed in December 2017 with “Food Empire”, a food & beverage active multinational company, listed on the Singapore stock exchange, also goes in this direction. It is an industrial partner and highly experienced interlocutor with whom to share relevant values.