New 101CAFFE’ Roma Termini store dresses pink with Valerio Conti

Grand Opening for 101CAFFE’ last June 20th in Roma Termini, one of the most important railway station in Italy and in Europe.

Star guest was Valerio Conti, one of the leading “maglia rosa” (pink jersey) of Giro d’Italia 2019.
Valerio Conti has welcomed with pleasure those who have passed and appreciated the unique aromas of the brand. For this event, a “limited edition” of coffee has been created and dedicated to the Roman cyclist: 101 exclusive packages of “Caffè di Valerio” offered to the first 101 people who showed up in the store.

Autographs, selfies, photos and a lot of fun: this is the way customers and travellers could enjoy this new 101CAFFE’ opening, where the best of “Made in Italy” in coffee and sport has matched together for an exciting and joyful event.