Portioned coffee in pods and capsules: a growing market to invest in 2021
We are going through a particular period for commerce and retail all over the world, unique in recent history, which is penalizing many segments and kind of business. However, 101 CAFFE’ is in food retail and our segment is experiencing a phase of growth and consolidation.
Our stores can remain open even in full lockdown, this is true for Italy and Europe but also for most countries in the world. Going deeply in the coffee market, the portioned coffee segment (coffee pods and coffee capsules) is the core business of 101 CAFFE’ and it continues to have constant and significant growth rates.
It is appropriate to say that coffee and portioned drinks know no crisis. Indeed, pods and capsules constitute the two most dynamic and revolutionary segments in the coffee market, among the most promising at an international level, with very high and constant development rates even in times of emergency such as the one we are experiencing. We’re having experience of a revolution that reflects new consumption trends, such as preparing a good coffee and any other drink quickly, cleanly and effectively with very few simple gestures, both at home and in the office.
The Beverfood observatory for 2020 reports in Italy an increase in coffee sales of 10.3% in value, a more sustained growth than in previous years. Even more significant is the data regarding capsules and pods: +26.3% for capsules and +18.2% for pods in 2020 compared to 2019.
The development of 101 CAFFÈ network in 2020 with stores in franchising
101 CAFFE’ franchise network, supported by the constant activity of our staff, continues to grow in Italy and abroad with important numbers. The result does not surprise us. This is due to the market trends but at the same time this is a reward for our work: a huge range with quality Made in Italy products, technological innovation and great attention to customer service and hospitality in our stores.
Our model led entrepreneurs to believe in us also in 2020, the year in which several of our franchisees have created new openings: second and third store in Singapore, second store in Morocco but also new multi-units in Italy, where new franchisees seized the opportunity to join 101CAFFE’ in order to enter a highly competitive market that would be risky to fight independently in full economic crisis.
It’s not strange that many different prospects are asking us for information and are interested in our project: investors, business owners who have suffered from the restrictions due to the pandemic, franchisees of other brands operating in other markets, or people who have lost their job and wanting to change their lives by investing in themselves.
Opening a 101 CAFFE’ franchise store: an excellent solution to convert a pre-existing business in difficulty
Opening a 101 CAFFE’ store in franchising can also be an excellent solution for the reconversion of a pre-existing business in difficulty or that no longer works as it once did. This is an opportunity to create a “double-business” (retail + service) in a single location, significantly increasing business opportunities with a reduction of your risk. We can convert your bar to a retail store with take away, your restaurant to a coffee shop with market, your “capsule shop” to a food retail, your retail with clothes to another one with coffee and italian delicacies.
Furthermore we’ve the option shop-in-shop so we can add to your business an area dedicated to 101 Caffè inside your location and without removing or hiding your own brand and identity.
The underlying message is clear: if you are uncertain about what to do, today any activity in food retail could be the right choice, because people cannot -and do not want- to give up the basic necessities to eat and drink that are part of their daily life and their habits. And that they wish to find on their table and in their day-by-day life.
What are the advantages of opening a 101 CAFFE’ store in Franchising?
It is important to consider that the food retail is a highly competitive, fast and unpredictable market, where you will be in competition with the big international brands and with the giants of the mass retail. So if you have any doubt of being able to do it on your own (and this is human), here you can rely on a structured franchise like 101CAFFE’ with a consolidated experience and a precious know-how acquired thanks to the opening of 150 stores all over the world and a strong vocation to Retail.
Here are the great benefits you will have:
- Support in defining the best location for your store (evaluating the possibility of starting the business even within an existing activity)
- Ongoing training and support (pre and post opening)
- Assistance for any activity (orders, stock management, logistics, advertising, etc.)
- Exclusive area so that no one else can open another one 101CAFFE’ in the same area (the exclusivity area also includes sales made through e-commerce and 101CAFFE’ APP)
- Complete set up for your unit
- A huge range to satisfy all customers: from many blends for coffee lovers to any kind of drink: 1600 products with high average margins including coffee, tea, gourmet and wellness drinks, coffee makers, accessories, products for the maintenance of the machines and the artisan pastry line in small format “Le Sfiziosità®” by 101CAFFE’
- Innovative formula that provide for merging physical and online sales, which allows you to maximize sales and always guarantee the opportunity to work, even in periods like the one spent in which people preferred to make their purchases online, avoiding crew and sometimes physical stores.
How to open your 101 CAFFE’ store in Franchising?
If you want to learn more about this great opportunity, fill out the form with your details, you will receive our free webinars to learn about the 101CAFFE’ project and staff and you will be contacted for a free consultation based on your specific needs.
You will be able to evaluate the opportunity to open a 101CAFFE’ Franchising store in the coffee (and drinks) segment, both within your existing business or in a new location. We will guide you step by step to understand what is the best solution for your specific situation and you can choose the format that best fits your needs among those proposed, from the store with take-away coffee shop, to the coffee shop with Market or coffee truck (coffee shop “On the road”). Choose what is best for you, you can also combine coffee with breakfast, ice cream, quick service and finally all products 101CAFFE’ to sell inside a retail concept.
Open your 101CAFFE’, this is the ideal solution for those who want to start a business with a greatly reduced entrepreneurial risk and the support by a structured company for simplified management. Find out more on our page dedicated to our franchise models
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