101NEWS

TRUCK by 101CAFFE’ at Guerciotti Grand Prix

On November 30th took place at Idroscalo park in Milan the 41st Gran Premio Mamma e Papà Guerciotti (Grand Prix Mum and Dad Guerciotti) the oldest and most glorious cyclocross race in the sports scene. The truck by 101CAFFE’ had been there with its Italian gourmet to accompany athletes, professionals and all participants.

After the first performance at HOST Milano and Il Salone Franchising Milano, the new itinerant coffee bar (truck) formula still made its appearance: at the event a real public success welcomed it, tasting not only coffee from the best Italian artisanal roastieries and a wide range of alternative drinks, but also hot dishes, sandwiches, piadine to delight runners and fans thanks to 101CAFFE’ Made in Italy excellence.

The itinerant coffee bar enriches 101CAFFE’ franchising formula, providing, in addition to proximity store, top location store and store with coffee bar, a strategic tool for the growth of brand and franchisees. Dishes’ cooking takes place with innovative technology to combine innovation with culture of good taste, an aspect highly valued by all participants who were able to appreciate the complete expression of the new brand formula.

Packages of ground coffee, customized GUERCIOTTI by 101CAFFE’, have been created and put inside race packs for competitors, who, thanks to a code present on coffee wrap, were able to donate part of the proceeds to their sports association.

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