Traveling with 101CAFFE’: 17 new openings are scheduled in Italy and abroad
101CAFFE’ is an Italian brand specialized in the sale of coffee and drinks for all coffee makers, through Franchising stores network, which offers an unrivaled range of guaranteed quality Made in Italy products and coffee blends, selected by Italian artisan roasteries.
All this with a particular attention to environment, which is expressed in the use of packs in recyclable material and in a constant search for a range in which BIO certified products and compostable capsules will be more and more the main players.
101CAFFE’ next openings in ITALY
As for the 17 new openings scheduled, with which 101CAFFE’ franchising stores will reach 131 units, 9 are planned in Italy. “Most of the upcoming openings in Italy derive from very recent projects, born during the Covid-19 emergency”, says Umberto Gonnella, C.E.O. & Founder of 101CAFFE’. “This aspect is a positive sign that well represents our country’s desire to recover”, continues Umberto Gonnella.
The new openings planned in Italy:
- Monza – Store with take away coffee shop area
- Pesaro – Store with take away coffee shop area
- Piantedo (Sondrio) – Store with take away coffee shope area
- Voghera (Pavia) – Store
- Sora – Isola del Liri (Frosinone) – Store
- Collegno (Turin) – Store
- Genoa – Store
- Bergamo – Store
- Treviso – Store
Among the 9 Italian openings, 3 are Stores with Take Away coffee shop area, the new format proposed by 101CAFFE’ which combines shop with administration service, therefore the possibility of eating bakery products on site for breakfast and snack, but also delicious homemade ice cream and small-format pastry products by Le Sfiziosità® brand; service always guaranteed also in this period thanks to home deliveries and take-away sales, through efficient logistics system and latest generation technologies.
Upcoming openings WORLDWIDE
Openings abroad are also increasing steadily and Covid-19 virus has not been able to stop them either. Paris, Vienna and Riyadh are already scheduled for the current year and other countries will follow: Czech Republic, Reunion, Cayenne (French Guiana), Malè (Maldives).
Of particular note, the agreement with Master Franchisees in Kuwait which constitutes another important step towards international expansion.
The plan provides, in fact, within five years, from 2020 to 2025, the opening of fifteen points of sale on the Gulf area, a market with high potential: Kuwait, in addition to the existing one, United Arab Emirates, Qatar, Oman, Bahrain and Saudi Arabia.
Regarding the opening in Vienna, the project is really interesting: a Coffee Shop with Market, new format proposed by 101CAFFE’ in which the area dedicated to dining and sales area merge into one place, offering customers a unique experience in coffee world, with a specific focus on selected blends by Italian excellent artisan roasteries.
We are not only talking about 101CAFFE’ products for Retail, therefore coffee and drinks for all systems, but also about fast food, which aims to delight customers with Italian quality gourmet: rich breakfasts, wholesome first courses, sandwiches, piadine, baked goods.
Quick and easy products to prepare thanks to an innovative technology that does not require specialized personnel, all with quality raw materials, strictly guaranteed Made in Italy.
Unique business model in the world
101CAFFE’ proposes a business model with a unique concept, created to bring blends taste and quality from Italian coffee roasteries around the world. Beyond the scheduled openings, there are already seven stores open today abroad: Signy (Switzerland), Marrakech (Morocco), the first foreign store with coffee shop, two stores in Singapore, Kuwait City, at The Avenues Mall, the second largest shopping center in the Gulf and Yerevan countries (Armenia).
To take into account Singapore and Morocco where, one year after the first openings, a second store was started by Master Franchisee, confirming Franchising formula validity by 101CAFFE’. Franchisees are supported by the brand in all aspects of their business for sales optimization, thanks to a latest generation system that allows simplified management of business and warehouse, as well as a vast range of products ready for delivery.
All this made possible also thanks to the important agreement made in December 2017 with Food Empire, a multinational company active in food&beverage and listed on Singapore Stock Exchange, present in 50 markets in the east of the world, an industrial interlocutor that gives 101CAFFE’ the opportunity to have a partner of great experience and shared values
Welcome to our new 101CAFFE’ Franchisees
“We warmly welcome our new Franchisees, we are happy to have them in our team because they represent the future and the desire to continue even more strong than before!“, says Umberto Gonnella.
“Together with them and our numerous franchisees we are ready to face the new challenges that this emergency has presented and which have represented a great growth opportunity for us, accelerating the optimization processes already underway, towards multi-sale channel, home delivery and takeaway sales development, with a significant strengthening of our logistics system, an important pillar for 101CAFFE’ and our franchisees”, ends Umberto Gonnella.