FEDERFRANCHISING 2019 Assembly
Innovation and new business, internal branding strategies and partnerships are fundamental aspects for the development and success of franchising networks.
It will be discussed on 28th February in Rome, during Federfranchising Confesercenti Assemblea Annuale 2019, on the 50th anniversary of the franchising business formula in Italy.
Umberto Gonnella, CEO and Founder 101CAFFE’, will speak at the round table “Business in partnership: opinioni di insegne e imprenditori a confronto” to explain 101CAFFE’ successful concept store and its evolution, thanks to customers’ five senses involvement towards a profitable and effective “customer experience”. In sales process, shop assistants are still very important actors to involve customers with specific products and coffee blends explanations, together with interesting promotions and loyalty programs. Among main topics, at the round table they will also speak about the importance of “internal branding” strategy to strengthen relational company dynamics with employees, through staff training processes, in order to create a direct dialogue among workers, company’s values and external / internal brand image. Internal branding allows to better align business strategy and job function. The meeting will end with Franchising Key Award 2019 awarding.
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Discover the 101CAFFE''s recipes
101RECIPES101RECIPES: Coffee cake with ricotta cheese and chocolate Soft and delicious, this is the cake that will give your breakfast the right energy for a day to be experienced with great taste. Are you ready?Ingredients for a 24 cm mold 200 gr of flour 10 gr of...
101RECIPES101RECIPES: NapoCiock Dark soul for the 101CAFFE’ interpretation of Neapolitan espresso coffee.Ready in little more than “two steps” with you coffee maker, for a long lasting taste experience.We recommend drinking your Napociock by a glass cup, to enjoy it...
101RECIPES101RECIPES: Spaghetti with butter and coffee A recipe designed for those who "would have coffee with everything": a first course that is the perfect balance between tradition and creative cuisine: spaghetti with butter and coffee. Try sharing this with...