101FRANCHISING

FEDERFRANCHISING 2019 Assembly

Innovation and new business, internal branding strategies and partnerships are fundamental aspects for the development and success of franchising networks.

It will be discussed on 28th February in Rome, during Federfranchising Confesercenti Assemblea Annuale 2019, on the 50th anniversary of the franchising business formula in Italy.

Umberto Gonnella, CEO and Founder 101CAFFE’, will speak at the round table “Business in partnership: opinioni di insegne e imprenditori a confronto” to explain 101CAFFE’ successful concept store and its evolution, thanks to customers’ five senses involvement towards a profitable and effective “customer experience”. In sales process, shop assistants are still very important actors to involve customers with specific products and coffee blends explanations, together with interesting promotions and loyalty programs. Among main topics, at the round table they will also speak about the importance of “internal branding” strategy to strengthen relational company dynamics with employees, through staff training processes, in order to create a direct dialogue among workers, company’s values ​​and external / internal brand image. Internal branding allows to better align business strategy and job function. The meeting will end with Franchising Key Award 2019 awarding.

Follow us on LinkedIn

Vanilla is available in different systems

Categories

Archives

Discover the 101CAFFE''s recipes

101Recipes: Chocolate and Coffee Molten Lava Cake

101Recipes: Chocolate and Coffee Molten Lava Cake

101RECIPES: Chocolate and Coffee Molten Lava Cake Would you like to delight your palate with a soft and indulgent dessert? Try the coffee molten lava cakes with a dark chocolate heart. This dessert combines the robust aroma of coffee with the richness of dark...

read more
101Recipes: Coffee Ricotta Cannoli

101Recipes: Coffee Ricotta Cannoli

101RECIPES: Coffee Ricotta Cannoli Today, we'll guide you through an authentic Sicilian delicacy with a touch of coffee that you'll surely appreciate - delicious coffee ricotta cannoli. These sweets are famous for their crispiness and creamy ricotta and coffee-based...

read more
101Recipes: Coffee Crepes

101Recipes: Coffee Crepes

101RECIPES: Coffee Crepes If you want to start your day with a truly special breakfast or conclude a dinner with a delightful dessert, coffee crepes are the perfect choice. This recipe will guide you step by step in making thin and aromatic crepes, with a touch of...

read more

Share This

Share this post with your friends!