Kuwait City – 101CAFFE’ Grand Opening

A year ago the first 101CAFFE store in the Gulf Countries opened in Kuwait City, inside “The Avenues”, the largest shopping mall in the GCC countries. Now that the great area dedicated to big Italian brands is finally over and all the stores have been assigned to prestigious brands, our Kuwaiti franchisees have organized the Grand Opening, which starts the brand expansion program in these areas.
Prepared to welcome customers and VIPs, on Saturday November 30th, the store showed itself in all its beauty and warmth with lots of 101CAFFE coffee blends and hot drink tastings, accompanied by the enchanting voice of the opera singer Amani Alhaji.
The ribbon cutting was a solemn moment, by the affiliates together with the founder and CEO Umberto Gonnella and the Italian Ambassador in Kuwait, Carlo Baldocci, in an atmosphere full of enthusiasm and aromas.

A beautiful mix of styles helped to create a particularly exciting moment, especially for those of us who feel at home in every 101CAFFE ’, even when it is so far away from Italy.
Once again we could realize that people love our products and our brand so much, not only in Italy but also where the consumer culture is very different.
It has been like living a dream, a dream of “One thousand and one night”, with one hundred and one coffee.