101FRANCHISING
101 REASONS TO OPEN A 101CAFFE’ STORE
Thinking about opening a 101CAFFE’ store and want to know more about what concrete support you will get in order to you achieve your turnover goals?
Find out more by watching this webinar: you will meet key figures in the 101CAFFE’ Team, those who will help you run your store!
Free webinar
Open a Franchise store with 101CAFFE’, the right choice for those who want a long-lasting business
After the pandemic, many people are looking for a safe job, and need guarantees. โOpening a 101CAFFE’ franchise store allows you to run a long-lasting business with excellent results; all those stores that have been open for years testify to this, sometimes run by the same franchisee who, over time, has opened more than one store.” –
these are the words of Umberto Gonnella, CEO and founder of 101CAFFE’, who is keen to highlight one really important aspect: the 101CAFFE’ store network is based on the Franchising system which lets the franchisor transfer its knowledge to the franchisees. It is not enough just to open a shop and think that you are working well in the coffee and portioned beverage sector. The market has lots of room for expansion but it is really very competitive and you need to have the necessary Know-How in order to deal with it. Your product is important, but it is not enough just to offer customers a wide range, good quality products and always be in line with market trends. How do you get people into your store and grow your business day by day?
The key to the success of 101CAFFE’ stores is the Team
โOne of the key tools for the success of a 101CAFFE’ store is the franchisor team, who works every day for all our stores” – continues Umberto Gonnella. The 101CAFFE’ team is able to quickly transfer the โsecrets of the tradeโ to our franchisees so they can run their business with excellent turnover results, even if they haven’t any previous experience in the sector.
After opening a store, the training program, which began well before that time, continues, so that the franchisee can get used over time to all our guidelines, successfully tested in over 150 101CAFFE’ stores currently open in Italy and around the world. It is a full-fledged entrepreneurial business, with the advantages of economies of scale guaranteed by belonging to both a structured and solid network. With the interesting prospect of opening even more than one store in the long-run in the same geographical area.
101CAFFE’ brings customers to its network of stores thanks to multi-channel sales strategies
“It is not enough to open a shop and “hope” that customers will come in and buy just on their own initiative: today it is necessary to put into practice constant drive to store strategies and it is absolutely unthinkable to focus only on impulse purchases stimulated by an inviting and well set up shop windowโ – says Roberta Bolchini, Communication Manager of 101CAFFE’.
Multi-channel marketing activities are needed to build customer loyalty. The physical store is only one of point of contact with the consumer who, thanks to e-commerce, has the possibility to buy products online and have them delivered to their home, or decide to collect them in the store. The franchise guarantees that all these important processes function correctly for all the stores in the network.
101CAFFE’, in addition to the set-up, furniture, and store management system, in fact it also provides franchisees with continuous support to boost the store’s sales by advertising offers at both a national and local level as well as customer loyalty programs, which exploit all new technologies and social network channels. Through the internet, a 101CAFFE’ store has the opportunity to stay connected with its customers thanks to technological tools, and consequently it can adapt offers and promotions to their real needs. Moreover, the franchisee is granted the same margins on products sold online as in the physical store!
A 101CAFFE’ store has the strength of a large company thanks to the Team and Franchising system
Your store can be a boutique of delicacies squeezed into 30 square metres in a commercial or historic street of the city where you live or it can be a 100 square metre store with a cafeteria in the largest shopping centre of your province. But one thing is certain: you will have the strength of a great company and the security of belonging to a strong team, representing 101CAFFE’, a leading brand in this market.
You will have all the advantages and autonomy of managing your own business but with an edge: through the 101CAFFE’ Franchising business model, experts will help you in every area of Retail so you can manage your store better and reach your revenue goals. People specialised in Marketing, Communication, Digital Marketing for the store, Logistics, Training and much more, will support you, so you can stay focused on the sales activity, concentrate your energy on your customers, control that goals are achieved and define increasingly ambitious strategic objectives.
We look forward to seeing you at the webinar! Do not miss this opportunity to find out more about the 101CAFFE’ project by listening to some of the key figures of our team!
Free webinar

101CAFFE'
Open your 101CAFFEโ, this is the ideal solution for those who want to start a business with a greatly reduced entrepreneurial risk and the support by a structured company for simplified management. Find out more on our page dedicated to our franchise models
The ultimate news on 101CAFFE' franchising
It is possible to go from employees to entrepreneurs with 101CAFFE’ Franchising!
#101storiesIt is possible to go from employees to entrepreneurs with 101CAFFE' Franchising! Today we present Raffaella and Anna, two special franchisees, who after several years of working as 101CAFFE' employees in an executive shop decided to join and manage their...
101NEWS – Brand of the year 2021: 101CAFFE’ wins again
101NEWS101NEWS - Brand of the year 2021: 101CAFFE' wins againIt could be said that at 101CAFFE', two is not enough but three is plenty: for the third consecutive time, the brand has won the prestigious INSEGNA DELL'ANNO (BRAND OF THE YEAR) award, known in the rest of...
101FRANCHISING: 101CAFFE’ PIACENZA: teamwork at 101%
#101stories101CAFFE' PIACENZA: teamwork at 101%Today we are going to tell you the story of the Trotta Family, our โhistoricโ franchisee working in Emilia. They opened their 101CAFFE' in Piacenza in August 2013. Celebrating these 8 years of working together fills us...
๐ค๐๐ฎ๐ป๐ฑ๐ผ ๐๐ถ ๐ฝ๐ฎ๐ฟ๐น๐ฎ ๐ฑ๐ถ ๐๐ผ๐ฟ๐๐ฒ ๐ป๐ผ๐ป๐ป๐ฎ ๐๐ป๐ป๐ฎ ๐ป๐ผ๐ป ๐๐ถ ๐ณ๐ฎ ๐ฝ๐ฟ๐ฒ๐ด๐ฎ๐ฟ๐ฒ ๐ฒ ๐๐๐ฏ๐ถ๐๐ผ ๐ฐ๐ฒ ๐ป๐ฒ ๐ฝ๐ฟ๐ฒ๐ฝ๐ฎ๐ฟ๐ฎ ๐๐ป๐ฎ ๐ฑ๐ฒ๐น๐น๐ฒ ๐๐๐ฒ. ๐๐ผ๐น ๐ฐ๐ฎ๐ณ๐ณ๐ฒฬ ๐ป๐ฎ๐๐๐ฟ๐ฎ๐น๐บ๐ฒ๐ป๐๐ฒ! โ Prova anche tu questa ricetta cosรฌ semplice e gustosa, tipica della cucina di casalinga dai sapori piรน prelibati. ๐
Link in BIO โ๏ธ
#101caffรจ #101ricette #tortadimelealcaffรจenoci #ricettealcaffรจ #ricettedaprovare #tortadimelealternativa
Sei piรน da colazione in compagnia con cappuccino e cornetto o preferisci la colazione da sola nel relax, con una tazza di tรฉ bollente? ๐๐น ๐๐๐ผ ๐ฟ๐ถ๐๐๐ฒ๐ด๐น๐ถ๐ผ ๐บ๐ฒ๐ฟ๐ถ๐๐ฎ ๐๐ป๐ฎ ๐ฐ๐ผ๐น๐ฎ๐๐ถ๐ผ๐ป๐ฒ ๐ฎ๐ฑ๐ฎ๐๐๐ฎ ๐ฎ ๐๐ฒ: ๐๐ฐ๐ผ๐ฝ๐ฟ๐ถ๐น๐ฎ ๐๐ฟ๐ฎ ๐น๐ฒ ๐ญ๐ฌ๐ญ ๐ฝ๐ฟ๐ผ๐ฝ๐ผ๐๐๐ฒ ๐ฑ๐ถ ๐ญ๐ฌ๐ญ๐๐๐๐๐โ!
Raccontaci la tua colazione nei commenti๏ธ ๐
#101caffรจ #101modidiiniziarebenelagiornata #101prodotti #colazioneitaliana
๐ ๐ผ๐ฟ๐ฏ๐ถ๐ฑ๐ฎ ๐น๐ฎ ๐๐ถ๐๐ฎ ๐ฐ๐ผ๐ป ๐ถ ๐ง๐ฎ๐ฟ๐๐๐ณ๐ถ๐ป๐ถ ๐ฎ๐น ๐ง๐ถ๐ฟ๐ฎ๐บ๐ถ๐๐ฬ! ๐ Ad ogni morso una colata di Nutella pervade le tue papille gustative ed il tuo spirito eโฆInsomma, prova anche tu questa sublime ricetta e scopri quanto รจ semplice creare piccole meraviglie come queste..
Link in BIO โ๏ธ
#101caffe #101ricette #tartufinialtiramisรน #ricettealcaffรจ #ricetteveloci #ricettedaprovare
Scopri un'offerta davvero SUPERLATIVA:
๐ฅฐ "๐๐ฒ๐น๐น๐ถ๐๐๐ถ๐บ๐ฎ", come la macchina da caffรจ a sistema Nespressoยฎ che puoi avere un prezzo incredibile
๐ "๐๐๐ผ๐ป๐ถ๐๐๐ถ๐บ๐ฎ", come i caffรจ della linea Premium di 101CAFFE', solo da Torrefazioni Italiane d'Eccellenza, fra i quali acquistare un kit a tua scelta
๐ฅณ "๐ ๐ฎ๐๐๐ถ๐๐๐ถ๐บ๐ฎ", con uno sconto del 66%: la macchina Bellissima costa 27,00 euro invece di 79,00 acquistando un kit di caffรฉ Premium
Ma attenzione, la promozione รจ valida fino al 05 giugno e solo fino ad esaurimento scorte.
Affrettati: devi essere "velocissimo" ๐
#101caffรจ #bellissima101caffe #offertaspeciale #macchinacompatibilenespresso
Celebriamo tutte le forme dellโamore per la mamma, compreso quello in tazzina... โ๐
#101caffรจ #festadellamamma #auguriallamamma
๐๐ฎ ๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ฎ ๐ฎ๐ฝ๐ฒ๐ฟ๐๐ผ ๐ถ๐น ๐ฝ๐ฟ๐ถ๐บ๐ผ ๐ญ๐ฌ๐ญ๐๐๐๐๐โ ๐ถ๐ป ๐๐ฒ๐น๐ด๐ถ๐ผ, nella bella cittร di Liegi. Il punto vendita รจ unโampia caffetteria con Market di 280 metri quadrati, in una location esclusiva allโinterno del centro commerciale Mediacitรฉ, nel cuore della cittร .
๐๐ป๐๐ฟ๐ฎ๐ป๐ฑ๐ผ ๐๐ถ ๐ฒฬ ๐๐๐ฏ๐ถ๐๐ผ ๐ฎ๐ฐ๐ฐ๐ผ๐น๐๐ถ ๐ฑ๐ฎ๐น๐นโ๐ถ๐ป๐ฐ๐ผ๐ป๐ณ๐ผ๐ป๐ฑ๐ถ๐ฏ๐ถ๐น๐ฒ ๐ฎ๐ฟ๐ผ๐บ๐ฎ ๐ฑ๐ถ ๐ฐ๐ฎ๐ณ๐ณ๐ฒฬ, dalla musica italiana della playlist 101CAFFEโ, dalle luci calde che valorizzano le diverse parti del locale.
๐ก๐ฒ๐น๐นโ๐ฎ๐ฟ๐ฒ๐ฎ ๐ฐ๐ฎ๐ณ๐ณ๐ฒ๐๐๐ฒ๐ฟ๐ถ๐ฎ ๐ถ๐น ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ฒ ๐๐ฐ๐ฒ๐ด๐น๐ถ๐ฒ ๐๐ฟ๐ฎ ๐ฝ๐ฟ๐ฒ๐น๐ถ๐ฏ๐ฎ๐๐ฒ๐๐๐ฒ ๐ฑ๐ผ๐น๐ฐ๐ถ ๐ฒ ๐๐ฎ๐น๐ฎ๐๐ฒ, ๐๐ฟ๐ฎ ๐ถ ๐ฐ๐ฎ๐ณ๐ณ๐ฒฬ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ ๐ฒ ๐น๐ฒ ๐๐ฎ๐ป๐๐ฒ ๐ฏ๐ฒ๐๐ฎ๐ป๐ฑ๐ฒ ๐ด๐ผ๐๐ฟ๐บ๐ฒ๐ ๐ฑ๐ถ ๐ญ๐ฌ๐ญ๐๐๐๐๐โ, da consumare al banco o comodamente seduti al tavolo, mentre nella zona Market puรฒ acquistare gli stessi prodotti e molti altri da gustare a casa propria. Unโesperienza di acquisto appagante cheย inizia con la degustazione e termina con lo shopping o viceversa, per un indimenticabile viaggio sui sentieri del gusto tutti italiani di 101CAFFEโ. ๐๐ฒ๐ป๐๐ฒ๐ป๐๐๐ถ ๐ถ๐ป ๐๐พ๐๐ฎ๐ฑ๐ฟ๐ฎ ๐ฎ๐ถ ๐ป๐ผ๐๐๐ฟ๐ถ ๐ป๐๐ผ๐๐ถ ๐ฎ๐ณ๐ณ๐ถ๐น๐ถ๐ฎ๐๐ถ ๐ฑ๐ถ ๐๐ถ๐ฒ๐ด๐ถ! ๐ช
๐ฉ๐๐ผ๐ถ ๐ฎ๐ฝ๐ฟ๐ถ๐ฟ๐ฒ ๐ฎ๐ป๐ฐ๐ต๐ฒ ๐๐ ๐๐ป ๐ญ๐ฌ๐ญ๐๐๐๐๐โ? Link in BIO ๐
#101caffe #internationalfranchise #101storie #101histoires #liegi #Madeinitaly #franchising #franchiseexpo #reconversionprofessionnelle #businessopportunity #businessidea #madeinitalywithlove #coffeelover #coffeeshop #franchise #franchisee #caffe #caffรจitaliano #cialde #capsule #investire #investimento #mettersiinproprio #mettersiingioco #realizzazioneprofessionale #franchisingbusiness @101caffe_liege
Oggi per te abbiamo provato questa ricetta: ๐ณ๐ฎ๐ฐ๐ถ๐น๐ฒ ๐ฑ๐ฎ ๐ฟ๐ฒ๐ฎ๐น๐ถ๐๐๐ฎ๐ฟ๐ฒ, ๐ป๐๐๐ฟ๐ถ๐ฒ๐ป๐๐ฒ, ๐ฏ๐๐ผ๐ป๐ถ๐๐๐ถ๐บ๐ฎ. E con lโimmancabile fattore 101: il caffรจ. Provala anche tu! ๐
Link in BIO โ๏ธ
#101caffรจ #101ricette #tortafredda #tortapistacchioecaffรจ #ricettealcaffรจ #ricettedaprovare
๐คฉ ๐ฅ๐ฒ๐ด๐ฎ๐น๐ฎ ๐๐ป๐ฎ ๐ฃ๐ฒ๐ฟ๐น๐ฎ ๐ฎ๐น๐น๐ฎ ๐๐๐ฎ ๐บ๐ฎ๐บ๐บ๐ฎ: piccola, preziosa, performante, la macchina da caffรจ Perla di 101CAFFEโ รจ lโamica ideale per mamme che vogliono prepararsi, con pochi gesti, non solo la carica quotidiana del miglior caffรจ ma anche tรจ, tisane, cioccolate (anche rosa, da fave di cacao Ruby), bevande golose come la Biscottella, la Torta Panna e Fragola, e tutta la gamma di bevande del benessere. La linea del Benessere รจ infatti studiata per chi vuole bevande senza zucchero, senza glutine e senza lattosio. Le confezioni di capsule di caffรจ e bevande per la macchina Perla sono in bellissime confezioni da 12, 30 o 100 capsule. โ
๐ง๐ฟ๐ผ๐๐ถ ๐น๐ฎ ๐บ๐ฎ๐ฐ๐ฐ๐ต๐ถ๐ป๐ฎ ๐ฃ๐ฒ๐ฟ๐น๐ฎ ๐ฒ ๐นโ๐ถ๐ป๐๐ฒ๐ฟ๐ฎ ๐ด๐ฎ๐บ๐บ๐ฎ ๐ฑ๐ถ ๐ฐ๐ฎ๐ฝ๐๐๐น๐ฒ ๐ถ๐ป ๐๐๐๐๐ถ ๐ถ ๐ฝ๐๐ป๐๐ถ ๐๐ฒ๐ป๐ฑ๐ถ๐๐ฎ ๐ญ๐ฌ๐ญ๐๐๐๐๐โ: ๐ฒ๐ป๐๐ฟ๐ฎ ๐ถ๐ป ๐ป๐ฒ๐ด๐ผ๐๐ถ๐ผ ๐ฒ ๐๐ฐ๐ฒ๐ด๐น๐ถ ๐ถ๐น ๐ด๐๐๐๐ผ ๐ฑ๐ฒ๐น๐น๐ฎ ๐๐๐ฎ ๐บ๐ฎ๐บ๐บ๐ฎ!
#101caffรจ #ideeregalofestadellamamma #perla101caffรจ #festadellamamma
๐ฐ Alzi la mano a chi รจ avanzato qualche pezzo di uovo di Pasqua! ๐๐ผ๐ป ๐พ๐๐ฒ๐๐๐ฎ ๐ฟ๐ถ๐ฐ๐ฒ๐๐๐ฎ ๐ฝ๐ผ๐๐ฒ๐๐ฒ ๐๐๐ถ๐น๐ถ๐๐๐ฎ๐ฟ๐ฒ ๐๐๐๐๐ถ ๐ถ ๐๐ผ๐๐๐ฟ๐ถ ๐ฎ๐๐ฎ๐ป๐๐ถ ๐ฑ๐ถ ๐ฐ๐ถ๐ผ๐ฐ๐ฐ๐ผ๐น๐ฎ๐๐ผ ๐ฐ๐ฟ๐ฒ๐ฎ๐ป๐ฑ๐ผ ๐ฑ๐ฒ๐ถ ๐ฑ๐ฒ๐น๐ถ๐๐ถ๐ผ๐๐ถ ๐ฑ๐ผ๐น๐ฐ๐ฒ๐๐๐ถ ๐ฎ ๐พ๐๐ฎ๐ฑ๐ฟ๐ฒ๐๐๐ถ. La tradizione รจ quella anglosassone, ma il caffรจ รจ quello da torrefazioni italiane dโeccellenza, firmato 101CAFFEโ. Siete pronti? ๐
Link in BIO โ๏ธ
#101caffรจ #101ricette #ricettealcaffรจ #browniesalcioccolatoecaffรจ #ricettedaprovare