Thinking about opening a 101CAFFE’ store and want to know more about what concrete support you will get in order to you achieve your turnover goals?
Find out more by watching this webinar: you will meet key figures in the 101CAFFE’ Team, those who will help you run your store!

Free webinar

Open a Franchise store with 101CAFFE’, the right choice for those who want a long-lasting business

After the pandemic, many people are looking for a safe job, and need guarantees. “Opening a 101CAFFE’ franchise store allows you to run a long-lasting business with excellent results; all those stores that have been open for years testify to this, sometimes run by the same franchisee who, over time, has opened more than one store.” –
these are the words of Umberto Gonnella, CEO and founder of 101CAFFE’, who is keen to highlight one really important aspect: the 101CAFFE’ store network is based on the Franchising system which lets the franchisor transfer its knowledge to the franchisees. It is not enough just to open a shop and think that you are working well in the coffee and portioned beverage sector. The market has lots of room for expansion but it is really very competitive and you need to have the necessary Know-How in order to deal with it. Your product is important, but it is not enough just to offer customers a wide range, good quality products and always be in line with market trends. How do you get people into your store and grow your business day by day?

The key to the success of 101CAFFE’ stores is the Team

“One of the key tools for the success of a 101CAFFE’ store is the franchisor team, who works every day for all our stores” – continues Umberto Gonnella. The 101CAFFE’ team is able to quickly transfer the “secrets of the trade” to our franchisees so they can run their business with excellent turnover results, even if they haven’t any previous experience in the sector.

After opening a store, the training program, which began well before that time, continues, so that the franchisee can get used over time to all our guidelines, successfully tested in over 150 101CAFFE’ stores currently open in Italy and around the world. It is a full-fledged entrepreneurial business, with the advantages of economies of scale guaranteed by belonging to both a structured and solid network. With the interesting prospect of opening even more than one store in the long-run in the same geographical area.

101CAFFE’ brings customers to its network of stores thanks to multi-channel sales strategies

“It is not enough to open a shop and “hope” that customers will come in and buy just on their own initiative: today it is necessary to put into practice constant drive to store strategies and it is absolutely unthinkable to focus only on impulse purchases stimulated by an inviting and well set up shop window” – says Roberta Bolchini, Communication Manager of 101CAFFE’.

Multi-channel marketing activities are needed to build customer loyalty. The physical store is only one of point of contact with the consumer who, thanks to e-commerce, has the possibility to buy products online and have them delivered to their home, or decide to collect them in the store. The franchise guarantees that all these important processes function correctly for all the stores in the network.

101CAFFE’, in addition to the set-up, furniture, and store management system, in fact it also provides franchisees with continuous support to boost the store’s sales by advertising offers at both a national and local level as well as customer loyalty programs, which exploit all new technologies and social network channels. Through the internet, a 101CAFFE’ store has the opportunity to stay connected with its customers thanks to technological tools, and consequently it can adapt offers and promotions to their real needs. Moreover, the franchisee is granted the same margins on products sold online as in the physical store!

A 101CAFFE’ store has the strength of a large company thanks to the Team and Franchising system

Your store can be a boutique of delicacies squeezed into 30 square metres in a commercial or historic street of the city where you live or it can be a 100 square metre store with a cafeteria in the largest shopping centre of your province. But one thing is certain: you will have the strength of a great company and the security of belonging to a strong team, representing 101CAFFE’, a leading brand in this market.

You will have all the advantages and autonomy of managing your own business but with an edge: through the 101CAFFE’ Franchising business model, experts will help you in every area of Retail so you can manage your store better and reach your revenue goals. People specialised in Marketing, Communication, Digital Marketing for the store, Logistics, Training and much more, will support you, so you can stay focused on the sales activity, concentrate your energy on your customers, control that goals are achieved and define increasingly ambitious strategic objectives.

We look forward to seeing you at the webinar! Do not miss this opportunity to find out more about the 101CAFFE’ project by listening to some of the key figures of our team!

Free webinar



101CAFFE’ is the most important Italian brand in franchising in coffee sector, for all coffee makers, specializing in the sale of quality coffee in pods, capsules, beans, ground and instant, from the best Italian artisan coffee roasteries, with 120 active stores worldwide and various business models, from Food retail, to Retail with Take-Away coffee shop, Coffee shop with Market and Coffee truck.

Open your 101CAFFE’, this is the ideal solution for those who want to start a business with a greatly reduced entrepreneurial risk and the support by a structured company for simplified management. Find out more on our page dedicated to our franchise models




The ultimate news on 101CAFFE' franchising





Share This

Share this post with your friends!