101CAFFE’ PIACENZA: teamwork at 101%

Today we are going to tell you the story of the Trotta Family, our “historic” franchisee working in Emilia. They opened their 101CAFFE’ in Piacenza in August 2013. Celebrating these 8 years of working together fills us with great pride. They joined our franchise with enthusiasm when 101CAFFE’ was not yet the well-known brand and market leader as it is today. This franchisee immediately believed in us, and we in them. We grew up together, overcoming difficult times and celebrating great successes.

So, it is a joy to present to you Franco, Floreta and Antonio! Here is their video interview.

English subtitles are available. Turn them on via YouTube if you’re unable to see them

Do you want to open your 101CAFFE' store?

The secrets of the success of 101CAFFE’ PIACENZA

Entering their shop means leaving all your problems outside and forgetting that time exists, because they know how to inspire that good mood and trust which is not easy to find in most shops. The success of Franco, Antonio and Floreta can be summed up in 3 simple words: “teamwork”!

Let’s start with Franco and Floreta: not only are they father/daughter-in-law but also truly a winning couple in sales! Franco is a passionate man, he studies everything about coffee and the products on sale and it is a pleasure to listen to him when he describes the blends, the origins and the curious facts related to 101CAFFE’s Premium coffee beans. He knows everything about the organoleptic properties of drinks, and he proudly exhibits in the shop his Accademia Italiana Maestri del Caffè certificate, which he achieved through hard work and perseverance. Thanks to Franco, upon entering you can breathe the culture and tradition of Made in Italy, in full 101CAFFE’ style.
Floreta, with her sweetness and vigour, satisfies the clientele that is less thirsty for culture and more for shopping! And then, there is promotions, she really knows how to do it! Antonio, her husband, as well as Franco’s son, plays the role of coordinator and constantly monitors how they achieve their turnover targets. Their family reunions are real business meetings during which Antonio presents the data at the end of the month and then shares the objectives to be reached! A perfectly in tune team, where everyone has their own role and where helping others has a concrete meaning, which is to correct each other, to grow together!

Teamwork is also the basis of the 101CAFFE’ Franchising

Antonio Franco and Floreta understood the value of our Franchising right away: not being tradesmen and having always worked in other sectors, they decided to become part of an organized Retail chain that could guide them in through this market, which has excellent growth prospects but at the same time is also very competitive. For them, asking for the support of the parent company when needed is natural, and has always been a good rule of thumb. We shared all the most important strategic choices, especially when they decided to move their store to their city’s high street, an important step that produced excellent results.

These first 8 years together have been really intense and very constructive, complying fulling with the logic that underlies the Franchising system: together we win! Everyone to 101CAFFE’ Piacenza!

Do you want to get (or get back!) into the game?

Evaluate the opportunity of opening your very own 101CAFFE’ store; have you ever thought about it? Step forward, if you like the coffee and portioned drinks industry and believe in the strength of teamwork, something you can benefit from by joining an organized Retail chain! You might be next to join the team! The first step is simple: fill out the form and you will immediately receive the free webinars to learn all about the 101CAFFE’ project! See you soon!

Do you want to open your 101CAFFE' store?

franchising in italia e nel mondo


101CAFFE’ is the most important Italian brand in franchising in coffee sector, for all coffee makers, specializing in the sale of quality coffee in pods, capsules, beans, ground and instant, from the best Italian artisan coffee roasteries, with 120 active stores worldwide and various business models, from Food retail, to Retail with Take-Away coffee shop, Coffee shop with Market and Coffee truck.

Open your 101CAFFE’, this is the ideal solution for those who want to start a business with a greatly reduced entrepreneurial risk and the support by a structured company for simplified management. Find out more on our page dedicated to our franchise models




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Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
3 giorni fa
101Caffè Italia

🥤 Cos'è questo "Bubble Tea" di cui tutti parlano? Da dove arriva? Ma soprattutto: possiamo farlo a casa?
Per mostrarvi quanto è semplice e divertente preparare un buonissimo Bubble Tea, abbiamo ingaggiato una cuoca (e severissima assaggiatrice) d'eccezione: la piccola Chloe. 👩‍🍳

Scoprite insieme a noi la ricetta più fresca dell'estate, da fare e gustare con tutta la famiglia. 😉
... Guarda altriVedi di meno

Guarda altri


🥤 Cos'è questo "Bubble Tea" di cui tutti parlano? Da dove arriva? Ma soprattutto: possiamo farlo a casa?

Per mostrarvi quanto è semplice e divertente preparare un buonissimo bubble tea, abbiamo ingaggiato una cuoca (e severissima assaggiatrice) d'eccezione: la piccola Chloe. 👩‍🍳

Scoprite insieme a noi la ricetta più fresca dell'estate, da fare e gustare con tutta la famiglia: il viideo completo e la ricetta sul nostro canale Youtube 101CAFFE'.
Link in BIO ☝️

#101caffè #101ricette #bubbletea #bubbleteatime #ricetteestive #ricettefresche

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Come dice la piccola Chloe: "Fa caldo!". 𝗘𝗰𝗰𝗼 𝗽𝗲𝗿𝗰𝗵𝗲́ 𝗮𝗯𝗯𝗶𝗮𝗺𝗼 𝗽𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗼 𝗰𝗼𝗻 𝗹𝗲𝗶 𝗹𝗮 𝗿𝗶𝗰𝗲𝘁𝘁𝗮 𝗽𝗶𝘂̀ 𝗳𝗿𝗲𝘀𝗰𝗮 𝗱𝗲𝗹𝗹'𝗲𝘀𝘁𝗮𝘁𝗲. Siete curiosi di vedere come se l'è cavata? Anche noi! Fra due giorni il video completo! 🥤

#101ricette #ricetteestive #ricetteveloci #bubbletea #ricettefresche

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🍨 I nostri amici siciliani ci insegnano a gustare la granita al caffè già a colazione, con la tipica brioche col tuppo (o con un panino): a patto che….
𝗦𝗰𝗼𝗽𝗿𝗶 𝗶𝗹 𝘀𝗲𝗴𝗿𝗲𝘁𝗼 𝗱𝗶 𝟭𝟬𝟭𝗖𝗔𝗙𝗙𝗘’ 𝗽𝗲𝗿 𝗿𝗲𝗻𝗱𝗲𝗿𝗲 𝗾𝘂𝗲𝘀𝘁𝗮 𝗿𝗶𝗰𝗲𝘁𝘁𝗮 𝗶𝗺𝗽𝗲𝗰𝗰𝗮𝗯𝗶𝗹𝗲! ☕
Link in BIO ☝️

#101caffè #granitaalcaffè #ricetteestive #ricettedaprovare

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In ufficio siete tutti “caffeinomani”? Hai trasformato casa in un b&b e vuoi garantire uno splendido risveglio ai tuoi ospiti? Gli amici hanno scambiato la tua cucina per un bar? Hai una famiglia numerosa e amate fare colazione tutti assieme?
Insomma, 𝘀𝗲 𝘁𝗶 𝗽𝗶𝗮𝗰𝗲 𝗶𝗹 𝗰𝗮𝗳𝗳𝗲̀ 𝗱𝗶 𝗾𝘂𝗮𝗹𝗶𝘁𝗮̀ 𝗺𝗮 𝗮𝗻𝗰𝗵𝗲 𝗶𝗻 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝗮̀, 𝗹𝗮 𝘁𝘂𝗮 𝗺𝗮𝗰𝗰𝗵𝗶𝗻𝗮 𝗲̀ 𝗢𝗠𝗘𝗚𝗔 𝗱𝗶 𝟭𝟬𝟭𝗖𝗔𝗙𝗙𝗘’: oggi puoi averla a un prezzo speciale e con una scorta di caffè in omaggio. ☕☕

OMEGA è la macchina robusta ma molto maneggevole, con il comodo caricamento dall’alto ed il serbatoio d’acqua da 1 litro: una macchina pensata per l’uso domestico ma 𝗰𝗼𝗻 𝗹𝗼 𝘀𝗽𝗶𝗿𝗶𝘁𝗼 𝗱𝗶 𝘂𝗻𝗮 𝗺𝗮𝗰𝗰𝗵𝗶𝗻𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝗲.
𝗘𝗱 𝗲̀ 𝗮𝗻𝗰𝗵𝗲 𝘂𝗻𝗮 𝘀𝗰𝗲𝗹𝘁𝗮 𝗲𝗰𝗼𝗹𝗼𝗴𝗶𝗰𝗮, 𝗴𝗿𝗮𝘇𝗶𝗲 𝗮𝗹𝗹𝗲 𝗰𝗶𝗮𝗹𝗱𝗲 𝗰𝗼𝗺𝗽𝗼𝘀𝘁𝗮𝗯𝗶𝗹𝗶. 🌿🌿

𝗔𝗰𝗾𝘂𝗶𝘀𝘁𝗮 𝗹𝗮 𝗺𝗮𝗰𝗰𝗵𝗶𝗻𝗮 𝗢𝗺𝗲𝗴𝗮 𝗽𝗲𝗿 𝗰𝗶𝗮𝗹𝗱𝗲 𝗰𝗼𝗺𝗽𝗼𝘀𝘁𝗮𝗯𝗶𝗹𝗶 𝗶𝗻 𝘁𝘂𝘁𝘁𝗶 𝗶 𝗻𝗲𝗴𝗼𝘇𝗶 𝟭𝟬𝟭𝗖𝗔𝗙𝗙𝗘’: per un grande numero di tazzine serve una grande macchina.

Link in BIO ☝️

#101caffè #101prodotti #promozionespeciale #cialdecompostabili #sostenibilità #macchinadacaffè

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Cala il sipario sul @fuorisalone e sulla #MilanoDesignWeek2022, dove anche quest’anno 101CAFFE’ ha presidiato la zona Tortona, nel cuore del #DesignDistrict milanese, presso il prestigioso showroom di @archiproducts, primario design center internazionale. Le Torrefazioni Italiane d’eccellenza, hanno incontrato la voglia di buono di visitatori arrivati anche da molto lontano. 101CAFFE’ ha condiviso lo spazio dedicato alle esperienze di gusto italiane non solo con la @cimbali_official, con le sue macchine professionali gioiello, ma anche con @campari.it, che con le sue iconiche bottigliette “senza etichetta” sfida il tempo rinnovando un successo che tempo non conosce.

Al Fuorisalone il caffè è anche tecnologia: negli spazi @wacom by Rekordata, 𝟭𝟬𝟭𝗖𝗔𝗙𝗙𝗘’ 𝘀𝗶 𝗲̀ 𝗳𝗮𝘁𝘁𝗮 𝗻𝗼𝘁𝗮𝗿𝗲 𝗰𝗼𝗻 𝗹𝗮 𝗻𝘂𝗼𝘃𝗮 𝗺𝗮𝗰𝗰𝗵𝗶𝗻𝗮 𝗽𝗲𝗿 𝗲𝘀𝗽𝗿𝗲𝘀𝘀𝗼 "𝗜𝘁𝗮𝗹𝗶𝗮𝗻𝗮", di nome e di fatto, 𝗘𝗧𝗛𝗜𝗖𝗔𝗣®, 𝗰𝗼𝗻 #capsulecompostabili 𝗮 𝗴𝗿𝗮𝗻𝗱𝗲 𝗰𝗮𝗽𝗶𝗲𝗻𝘇𝗮: la risposta ad un tema, quello della #sostenibilitàambientale, che ha dominato il @salonedelmobilemilano ed il Fuorisalone. Arrivederci al Fuorisalone del 2023!

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🍬 𝗦𝗰𝗮𝗿𝘁𝗮𝗿𝗲 𝗰𝗮𝗿𝗮𝗺𝗲𝗹𝗹𝗲: 𝘂𝗻 𝗴𝗲𝘀𝘁𝗼 𝗰𝗵𝗲 𝗰𝗶 𝗽𝗼𝗿𝘁𝗮 𝗶𝗻𝗱𝗶𝗲𝘁𝗿𝗼 𝗻𝗲𝗹 𝘁𝗲𝗺𝗽𝗼 𝗰𝗼𝗻 𝗱𝗼𝗹𝗰𝗲𝘇𝘇𝗮. E con la nostra ricetta delle Caramelle al Caffè, anche con energia! Realizzarla è molto semplice, rilassante, divertente. Scopri come 😉
Link in BIO ☝️

#101caffè #101ricette #caramellealcaffè #ricettealcaffè #ricettedaprovare

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