101CAFFE’ PIACENZA: teamwork at 101%

Today we are going to tell you the story of the Trotta Family, our “historic” franchisee working in Emilia. They opened their 101CAFFE’ in Piacenza in August 2013. Celebrating these 8 years of working together fills us with great pride. They joined our franchise with enthusiasm when 101CAFFE’ was not yet the well-known brand and market leader as it is today. This franchisee immediately believed in us, and we in them. We grew up together, overcoming difficult times and celebrating great successes.

So, it is a joy to present to you Franco, Floreta and Antonio! Here is their video interview.

English subtitles are available. Turn them on via YouTube if you’re unable to see them

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The secrets of the success of 101CAFFE’ PIACENZA

Entering their shop means leaving all your problems outside and forgetting that time exists, because they know how to inspire that good mood and trust which is not easy to find in most shops. The success of Franco, Antonio and Floreta can be summed up in 3 simple words: “teamwork”!

Let’s start with Franco and Floreta: not only are they father/daughter-in-law but also truly a winning couple in sales! Franco is a passionate man, he studies everything about coffee and the products on sale and it is a pleasure to listen to him when he describes the blends, the origins and the curious facts related to 101CAFFE’s Premium coffee beans. He knows everything about the organoleptic properties of drinks, and he proudly exhibits in the shop his Accademia Italiana Maestri del Caffè certificate, which he achieved through hard work and perseverance. Thanks to Franco, upon entering you can breathe the culture and tradition of Made in Italy, in full 101CAFFE’ style.
Floreta, with her sweetness and vigour, satisfies the clientele that is less thirsty for culture and more for shopping! And then, there is promotions, she really knows how to do it! Antonio, her husband, as well as Franco’s son, plays the role of coordinator and constantly monitors how they achieve their turnover targets. Their family reunions are real business meetings during which Antonio presents the data at the end of the month and then shares the objectives to be reached! A perfectly in tune team, where everyone has their own role and where helping others has a concrete meaning, which is to correct each other, to grow together!

Teamwork is also the basis of the 101CAFFE’ Franchising

Antonio Franco and Floreta understood the value of our Franchising right away: not being tradesmen and having always worked in other sectors, they decided to become part of an organized Retail chain that could guide them in through this market, which has excellent growth prospects but at the same time is also very competitive. For them, asking for the support of the parent company when needed is natural, and has always been a good rule of thumb. We shared all the most important strategic choices, especially when they decided to move their store to their city’s high street, an important step that produced excellent results.

These first 8 years together have been really intense and very constructive, complying fulling with the logic that underlies the Franchising system: together we win! Everyone to 101CAFFE’ Piacenza!

Do you want to get (or get back!) into the game?

Evaluate the opportunity of opening your very own 101CAFFE’ store; have you ever thought about it? Step forward, if you like the coffee and portioned drinks industry and believe in the strength of teamwork, something you can benefit from by joining an organized Retail chain! You might be next to join the team! The first step is simple: fill out the form and you will immediately receive the free webinars to learn all about the 101CAFFE’ project! See you soon!

Do you want to open your 101CAFFE' store?

franchising in italia e nel mondo


101CAFFE’ is the most important Italian brand in franchising in coffee sector, for all coffee makers, specializing in the sale of quality coffee in pods, capsules, beans, ground and instant, from the best Italian artisan coffee roasteries, with 120 active stores worldwide and various business models, from Food retail, to Retail with Take-Away coffee shop, Coffee shop with Market and Coffee truck.

Open your 101CAFFE’, this is the ideal solution for those who want to start a business with a greatly reduced entrepreneurial risk and the support by a structured company for simplified management. Find out more on our page dedicated to our franchise models




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