Fedele from the 101CAFFE’ in Morciano di Romagna (Rimini) reveals the secrets of his success with clients

Today we’ll introduce you to Fedele, our affiliate from Morciano di Romagna, who in 2017 opened his 101CAFFE’ in this small town in the hinterland of Romagna with just over 7,000 inhabitants. His store has had excellent sales results, despite being located in a very small town, and has done great business even during the lockdown.

What are the secrets to Fedele’s success with customers?

Watch the video interview and find out for yourself!

What difference did it make to be part of the 101CAFFE’ network of stores during the lockdown?

In this interview, Fedele talks about the support he received from the 101CAFFE’ parent company during the pandemic. The number one large advantage of being a part of the 101CAFFE’ network of franchise stores is the fact that you’re never alone in difficult months like the recent ones.

Every evening during the first lockdown that began in March 2020, Umberto Gonnella, CEO of 101CAFFE’, shared updates with franchisees on the ministerial decrees and from the major trade associations about store opening conditions and rules for making home deliveries. He also often organized long group phone calls to answer their questions and reassure them.

The 101CAFFE’ parent company has never left the network’s stores on their own in times of need, in order to guarantee continuity of business for all, with immediate and concrete actions, such as ensuring replacements for the sales staff in the cases of people infected with Covid-19.

How did we manage the business of 101CAFFE’ stores during the pandemic?

As our affiliate explains, during the pandemic, 101CAFFE’ stores remained open, because they are in the food sales category. The consumption of coffee in pods and capsules also increased considerably, because people, forced to stay at home, were unwilling to give up the pleasure of good coffee “just like at the bar”, or any other drink prepared quickly and cleanly with a few simple actions.

We have boosted services such as home delivery and developed our logistics system to be always ready to reach customers at their homes in a very short time! The social media campaigns carried out by the parent company to alert customers that the stores were open despite the lockdown and about the availability of the home delivery service have also been of great help to all affiliates.

affiliate of the franchising network of 101CAFFE' stores of coffee pods and capsules

What are the secrets behind Fedele’s store having such strong earnings?

A 101CAFFE’ store offers customers the world’s widest range of coffee and beverages in pods and capsules for all coffee makers, and this is certainly a good starting point for attracting customers, who know that they can find in our stores products in pod and capsule form for all coffee machines, with an unparalleled choice of flavors that satisfies all needs, and which can only be found at 101CAFFE’. This aspect is fundamental; however, as Fedele explains, an equally important key factor in the success of his store is his dedication to his work and the authentic relationship he has been able to build with his customers, based on mutual trust.

Customers are, first and foremost, people, and, in our society in which time is slipping away from us, they need to be understood and listened to! This is the real strength of all 101CAFFE’ stores: the ability to listen to the needs of the customer, which makes every visit to the store a pleasant moment.

This is the real secret of Fedele and the secret of all 101CAFFE’ stores! We look forward to seeing you in our stores, where you will find the warmth and hospitality of the neighborhood store of yesteryear and where you can indulge in the search for your favorite flavor by tasting the best traditional Italian coffees and tasty drinks.
We thank Fedele for sharing his great passion for his work with us.

Do you want to open your own 101CAFFE'?

101 CAFFE' the largest chain of stores in Franchising of coffee and drinks in pods and capsules


101CAFFE’ is the most important Italian brand in franchising in coffee sector, for all coffee makers, specializing in the sale of quality coffee in pods, capsules, beans, ground and instant, from the best Italian artisan coffee roasteries, with 120 active stores worldwide and various business models, from Food retail, to Retail with Take-Away coffee shop, Coffee shop with Market and Coffee truck.

Open your 101CAFFE’, this is the ideal solution for those who want to start a business with a greatly reduced entrepreneurial risk and the support by a structured company for simplified management. Find out more on our page dedicated to our franchise models




The ultimate news on 101CAFFE' franchising


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3 giorni fa
101Caffè Italia

🎆 𝗨𝗻’𝗲𝘀𝗽𝗹𝗼𝘀𝗶𝗼𝗻𝗲 𝗱𝗶 𝗱𝗼𝗹𝗰𝗲𝘇𝘇𝗮 𝗰𝗮𝗿𝗮𝗺𝗲𝗹𝗹𝗼𝘀𝗮, di profumi vanigliati, quanto basta di caffè e persino un pizzico di sale! ☕🧂

𝗜𝗹 𝗖𝗮𝗿𝗮𝗺𝗲𝗹𝗹𝗶𝗻𝗼 𝗱𝗶 𝟭𝟬𝟭𝗖𝗔𝗙𝗙𝗘’, 𝗻𝗲𝗹𝗹𝗲 𝘀𝘂𝗲 𝘃𝗮𝗿𝗶𝗲 𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝗶, 𝗲̀ 𝘁𝘂𝘁𝘁𝗼 𝗾𝘂𝗲𝘀𝘁𝗼 𝗲 𝗺𝗼𝗹𝘁𝗼 𝗱𝗶 𝗽𝗶𝘂̀.

Da provare! Lo trovi in tutti i negozi 101CAFFE’ ed on line.

Leggi l'articolo per saperne di più 👇
... Guarda altriVedi di meno

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Laura Tondi domenica mi vado a comprare questo 😋🔝

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Ami il caffè e creare ricette originali in cucina? Segui 101caffe_italia su Instagram e scopri tante ricette golose a base della bevanda più amata dagli italiani!

#101caffè #101ricette

32 1

🎆 𝗨𝗻’𝗲𝘀𝗽𝗹𝗼𝘀𝗶𝗼𝗻𝗲 𝗱𝗶 𝗱𝗼𝗹𝗰𝗲𝘇𝘇𝗮 𝗰𝗮𝗿𝗮𝗺𝗲𝗹𝗹𝗼𝘀𝗮, di profumi vanigliati, quanto basta di caffè e persino un pizzico di sale! ☕🧂

𝗜𝗹 𝗖𝗮𝗿𝗮𝗺𝗲𝗹𝗹𝗶𝗻𝗼 𝗱𝗶 𝟭𝟬𝟭𝗖𝗔𝗙𝗙𝗘’, 𝗻𝗲𝗹𝗹𝗲 𝘀𝘂𝗲 𝘃𝗮𝗿𝗶𝗲 𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝗶, 𝗲̀ 𝘁𝘂𝘁𝘁𝗼 𝗾𝘂𝗲𝘀𝘁𝗼 𝗲 𝗺𝗼𝗹𝘁𝗼 𝗱𝗶 𝗽𝗶𝘂̀.

Da provare! Lo trovi in tutti i negozi 101CAFFE’ ed on line.

Leggi l'articolo in BIO per saperne di più ☝️

#101caffè #101bevande #caramellino #dolcesalato

36 0

Caramellino adorato..
dolce e un po’ salato.
Se ti metto in tazzina
mi profumi la cucina.
E se finisci, problema non c’è:
vengo a prenderti da 101CAFFE’!

#101caffè #caramellino #dolcesalato #daprovare #rimabaciata

48 1

𝗜 𝗯𝗲𝗻𝗲𝗳𝗶𝗰𝗶 𝗱𝗲𝗹𝗹𝗮 𝗿𝗮𝗱𝗶𝗰𝗲 𝗱𝗶 𝗺𝗮𝗰𝗮 𝗲 𝗱𝗲𝗹 𝗰𝗮𝗳𝗳𝗲̀ 𝗶𝗻𝘀𝗶𝗲𝗺𝗲, 𝗶𝗻 𝘂𝗻 𝗱𝗼𝗹𝗰𝗲 𝘀𝗾𝘂𝗶𝘀𝗶𝘁𝗼 𝗲 𝗳𝗮𝗰𝗶𝗹𝗶𝘀𝘀𝗶𝗺𝗼 𝗱𝗮 𝗽𝗿𝗲𝗽𝗮𝗿𝗮𝗿𝗲. ☕

Una fetta di energia a colazione, per una giornata all’insegna della...prosperità! Sei pronta?

Scopri la ricetta ricetta completa in BIO ☝️

#101caffè #101ricette #tortadellaprosperità #radicedimaca #ricettedaprovare

18 0

𝗟𝗮𝘁𝘁𝗲 𝗱𝗶 𝗨𝗻𝗶𝗰𝗼𝗿𝗻𝗼, 𝗖𝗮𝗳𝗳𝗲̀ 𝗱𝗲𝗹𝗹𝗮 𝗣𝗿𝗼𝘀𝗽𝗲𝗿𝗶𝘁𝗮̀ 𝗲 𝗚𝗼𝗹𝗱𝗲𝗻 𝗠𝗶𝗹𝗸 sono tra i bestseller della Linea Benessere di 101CAFFE’: forse perché 𝗿𝗶𝗰𝗼𝗻𝗱𝘂𝗰𝗼𝗻𝗼 𝗮𝗱 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝗶 𝗻𝗮𝘁𝘂𝗿𝗮𝗹𝗶 𝗰𝗼𝗺𝗲 𝗶𝗹 𝗖𝗶𝗲𝗹𝗼, 𝗹𝗮 𝗧𝗲𝗿𝗿𝗮, 𝗶𝗹 𝗦𝗼𝗹𝗲, e trasmettono un senso di armonia che fa stare bene. ☁️☀️🌍

Forse perché sono bevande perfette per ogni momento della giornata. Sicuramente perché sono squisite.

Entra in negozio (anche on line) e scegli il tuo gusto!

#101caffè #lineabenessere #101bevande #equilibrionaturale

21 0

🆕 Ecco Giovanni il giorno dell’inaugurazione del suo 𝗻𝘂𝗼𝘃𝗼 𝗻𝗲𝗴𝗼𝘇𝗶𝗼 𝟭𝟬𝟭𝗖𝗔𝗙𝗙𝗘’ 𝗮𝗱 𝗔𝗹𝗯𝗶𝗴𝗻𝗮𝘀𝗲𝗴𝗼 (𝗣𝗮𝗱𝗼𝘃𝗮).
Giovanni ha sempre lavorato nel campo della ristorazione in diversi villaggi turistici del nord Italia. Il suo precedente lavoro non lo appagava più e, anche a causa della pandemia ha scelto di cambiare completamente orizzonti investendo nel suo futuro professionale. 𝗕𝗲𝗻𝘃𝗲𝗻𝘂𝘁𝗼 𝗶𝗻 𝘀𝗾𝘂𝗮𝗱𝗿𝗮! 🎉

#101storie #albignasego #Madeinitaly #madeinitalywithlove #caffe #caffèitaliano #cialde #capsule #investire #investimento #mettersiinproprio #mettersiingioco #realizzazioneprofessionale #mercatoincrescita #franchisingitalia #franchisingestero #franchisingbusiness #cialdecaffè #cialdeecaspule #cialdecompatibili #aprireinfranchising #aprireunnegozio

71 1

Vuoi conoscere qualcosa in più sulla Linea Benessere di 101CAFFE' e sulle proprietà benefiche?
Leggi l’articolo in BIO ☝️

#101caffè #ritualebenessere #momentorelax

28 0

A volte basta davvero poco: una macchina da caffè, una tazzina da riempire con la bevanda giusta (non necessariamente col caffè) ed un momento tutto per sé. ☕🧘📚

#101caffè #ritualedibenessere #momentorelax

29 0

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