Fedele from the 101CAFFE’ in Morciano di Romagna (Rimini) reveals the secrets of his success with clients

Today we’ll introduce you to Fedele, our affiliate from Morciano di Romagna, who in 2017 opened his 101CAFFE’ in this small town in the hinterland of Romagna with just over 7,000 inhabitants. His store has had excellent sales results, despite being located in a very small town, and has done great business even during the lockdown.

What are the secrets to Fedele’s success with customers?

Watch the video interview and find out for yourself!

What difference did it make to be part of the 101CAFFE’ network of stores during the lockdown?

In this interview, Fedele talks about the support he received from the 101CAFFE’ parent company during the pandemic. The number one large advantage of being a part of the 101CAFFE’ network of franchise stores is the fact that you’re never alone in difficult months like the recent ones.

Every evening during the first lockdown that began in March 2020, Umberto Gonnella, CEO of 101CAFFE’, shared updates with franchisees on the ministerial decrees and from the major trade associations about store opening conditions and rules for making home deliveries. He also often organized long group phone calls to answer their questions and reassure them.

The 101CAFFE’ parent company has never left the network’s stores on their own in times of need, in order to guarantee continuity of business for all, with immediate and concrete actions, such as ensuring replacements for the sales staff in the cases of people infected with Covid-19.

How did we manage the business of 101CAFFE’ stores during the pandemic?

As our affiliate explains, during the pandemic, 101CAFFE’ stores remained open, because they are in the food sales category. The consumption of coffee in pods and capsules also increased considerably, because people, forced to stay at home, were unwilling to give up the pleasure of good coffee “just like at the bar”, or any other drink prepared quickly and cleanly with a few simple actions.

We have boosted services such as home delivery and developed our logistics system to be always ready to reach customers at their homes in a very short time! The social media campaigns carried out by the parent company to alert customers that the stores were open despite the lockdown and about the availability of the home delivery service have also been of great help to all affiliates.

affiliate of the franchising network of 101CAFFE' stores of coffee pods and capsules

What are the secrets behind Fedele’s store having such strong earnings?

A 101CAFFE’ store offers customers the world’s widest range of coffee and beverages in pods and capsules for all coffee makers, and this is certainly a good starting point for attracting customers, who know that they can find in our stores products in pod and capsule form for all coffee machines, with an unparalleled choice of flavors that satisfies all needs, and which can only be found at 101CAFFE’. This aspect is fundamental; however, as Fedele explains, an equally important key factor in the success of his store is his dedication to his work and the authentic relationship he has been able to build with his customers, based on mutual trust.

Customers are, first and foremost, people, and, in our society in which time is slipping away from us, they need to be understood and listened to! This is the real strength of all 101CAFFE’ stores: the ability to listen to the needs of the customer, which makes every visit to the store a pleasant moment.

This is the real secret of Fedele and the secret of all 101CAFFE’ stores! We look forward to seeing you in our stores, where you will find the warmth and hospitality of the neighborhood store of yesteryear and where you can indulge in the search for your favorite flavor by tasting the best traditional Italian coffees and tasty drinks.
We thank Fedele for sharing his great passion for his work with us.

Do you want to open your own 101CAFFE'?

101 CAFFE' the largest chain of stores in Franchising of coffee and drinks in pods and capsules


101CAFFE’ is the most important Italian brand in franchising in coffee sector, for all coffee makers, specializing in the sale of quality coffee in pods, capsules, beans, ground and instant, from the best Italian artisan coffee roasteries, with 120 active stores worldwide and various business models, from Food retail, to Retail with Take-Away coffee shop, Coffee shop with Market and Coffee truck.

Open your 101CAFFE’, this is the ideal solution for those who want to start a business with a greatly reduced entrepreneurial risk and the support by a structured company for simplified management. Find out more on our page dedicated to our franchise models




The ultimate news on 101CAFFE' franchising


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☕ 𝗚𝘂𝘀𝘁𝗮 𝘂𝗻 𝗲𝘀𝗽𝗿𝗲𝘀𝘀𝗼 𝗶𝗻 𝘁𝗮𝘇𝘇𝗶𝗻𝗮 𝗼 𝗶𝗻 𝘂𝗻 𝗰𝗿𝗲𝗺𝗼𝘀𝗼 𝗰𝗮𝗽𝗽𝘂𝗰𝗰𝗶𝗻𝗼.
Il suo aroma deciso sarà la firma finale dei tuoi pranzi gourmet!
E dopo cena concediti un Napoletano DEC, per gustare il tuo relax senza rinunciare al sapore intenso che piace a te. ☕

#101caffe #napoletanopremium #caffenapoletano

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Grazie al suo tenore di caffeina 𝗶𝗹 𝗡𝗮𝗽𝗼𝗹𝗲𝘁𝗮𝗻𝗼 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗱𝗶 𝟭𝟬𝟭𝗖𝗔𝗙𝗙𝗘’ 𝘁𝗶 𝗴𝗮𝗿𝗮𝗻𝘁𝗶𝘀𝗰𝗲 𝗾𝘂𝗲𝗹𝗹𝗮 𝗰𝗮𝗿𝗶𝗰𝗮 𝗱𝗶 𝗲𝗻𝗲𝗿𝗴𝗶𝗮 🔋 che fa partire la tua giornata col piede giusto!

#101caffe #napoletanopremium #caffenapoletano

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𝗜𝗹 𝗡𝗮𝗽𝗼𝗹𝗲𝘁𝗮𝗻𝗼 𝗱𝗶 𝟭𝟬𝟭𝗖𝗔𝗙𝗙𝗘’ è disponibile dai grani ai macinati (per la moka e la cuccumella) ed in cialde e capsule per tutte le macchine da caffè. ☕

#101caffe #napoletanopremium #caffenapoletano

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𝗣𝗲𝗿 𝗹𝗮 𝗿𝗶𝗰𝗲𝘁𝘁𝗮 𝗱𝗶 𝗼𝗴𝗴𝗶, 𝘁𝗶 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗶𝗮𝗺𝗼 𝘂𝗻'𝗼𝘀𝗽𝗶𝘁𝗲 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗲!
👵 La nonna Anna, mamma del nostro fondatore Umberto Gonnella! Nonna e bisnonna, cuoca e pasticcera per tutta la sua famiglia 👨‍👩‍👧‍👦
Oggi per noi ha fatto qualcosa di speciale da gustare con la sua mitica ciambella.

Non perderti nessuna delle prossime ricette di Nonna Anna!
In BIO il link per iscriverti alla nostra newsletter delle ricette ☝️

#101ricette #lericettedellanonna #101caffe

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Energia alternativa e gusto a volontà con questa ricetta semplice, veloce e buonissima!
𝗟𝗮 𝘁𝗼𝗿𝘁𝗮 𝗮𝗹 𝗚𝗶𝗻𝘀𝗲𝗻𝗴 𝗲̀ 𝗼𝘁𝘁𝗶𝗺𝗮 𝗮𝗻𝗰𝗵𝗲 𝗽𝗲𝗿 𝗶 𝗽𝗶𝘂̀... 𝗽𝗶𝗴𝗿𝗶!

Leggi in BIO la ricetta completa ☝️

#101ricette #101caffe #tortaginseng #ricettedaprovare

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☕ 𝟭𝟬𝟭𝗖𝗔𝗙𝗙𝗘’ 𝗮𝗹 𝗙𝘂𝗼𝗿𝗶𝘀𝗮𝗹𝗼𝗻𝗲 𝗱𝗶 𝗠𝗶𝗹𝗮𝗻𝗼 𝗶𝗻 𝘂𝗻𝗮 𝗱𝗲𝗹𝗹𝗲 𝘀𝗲𝘁𝘁𝗶𝗺𝗮𝗻𝗲 𝗽𝗶𝘂̀ 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁𝗶 𝗲 𝗽𝗶𝘂̀ 𝗺𝗼𝗻𝗱𝗮𝗻𝗲 𝗻𝗲𝗹 𝗺𝗼𝗻𝗱𝗼 𝗱𝗲𝗹 𝗱𝗲𝘀𝗶𝗴𝗻. ☕

Presso uno dei più importanti Design Center a livello internazionale, situato nella prestigiosa Zona Tortona di Milano, i visitatori sono accolti con un caffè d’eccellenza: Maranello BIO di 101CAFFE’.

Leggi in BIO l’articolo di blog e fai un giro con noi alla Milano Design Week, dove il gusto prende per mano sostenibilità e bellezza. ☝️


#101caffe #fuorisalone #designweek #maranellobio

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🆕 𝗘𝗰𝗰𝗼 𝗦𝘁𝗲𝗳𝗮𝗻𝗶𝗮 𝗶𝗹 𝗴𝗶𝗼𝗿𝗻𝗼 𝗱𝗲𝗹𝗹’𝗶𝗻𝗮𝘂𝗴𝘂𝗿𝗮𝘇𝗶𝗼𝗻𝗲 𝗱𝗲𝗹 𝘀𝘂𝗼 𝗻𝗲𝗴𝗼𝘇𝗶𝗼 𝟭𝟬𝟭𝗖𝗔𝗙𝗙𝗘’ 𝗮 𝗙𝗿𝗼𝘀𝗶𝗻𝗼𝗻𝗲! ☕ Adora il caffè e desiderava avviare un’attività in proprio cambiando completamente vita. Non aveva esperienza nel settore e nonostante la paura iniziale nell’intraprendere questa nuova attività con 101CAFFE’ ci è riuscita! Avanti tutta Stefania siamo felici di averti in squadra!

Se vuoi aprire anche tu un negozio 101CAFFE’ vai sul sito https://www.101caffe.it/franchising/

#101storie #frosinone #Madeinitaly #madeinitalywithlove #caffe #caffèitaliano #cialde #capsule #investire #investimento #mettersiinproprio #mettersiingioco #realizzazioneprofessionale #mercatoincrescita #franchisingitalia #franchisingestero #franchisingbusiness #cialdecaffè #cialdeecaspule #cialdecompatibili #aprireinfranchising #aprireunnegozio

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🥄 𝗦𝗶𝗲𝘁𝗲 𝗽𝗿𝗼𝗻𝘁𝗶 𝗮𝗱 𝗮𝗳𝗳𝗼𝗻𝗱𝗮𝗿𝗲 𝗶 𝗰𝘂𝗰𝗰𝗵𝗶𝗮𝗶𝗻𝗶? Via! Non lasciatevi sfuggire la ricetta completa del budino con il nostro caffè aromatizzato alla nocciola!

Link in BIO ☝️

#101ricette #101caffe #budino #nocciola #caffè

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𝗤𝘂𝗮𝗻𝗱𝗼 𝗽𝗲𝗻𝘀𝗶 𝗮𝗹 𝗚𝗶𝗻𝘀𝗲𝗻𝗴 𝗱𝗶𝗰𝗶 𝟭𝟬𝟭𝗖𝗔𝗙𝗙𝗘’, 𝗴𝗮𝗺𝗺𝗮 𝗽𝗶𝘂̀ 𝗮𝗺𝗽𝗶𝗮 𝗰𝗵𝗲 𝘀𝗶 𝗽𝗼𝘀𝘀𝗮 𝗶𝗺𝗺𝗮𝗴𝗶𝗻𝗮𝗿𝗲 𝗽𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗮 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗲 𝗲 𝘀𝗾𝘂𝗶𝘀𝗶𝘁𝗮 𝗯𝗲𝘃𝗮𝗻𝗱𝗮, 𝗮 𝗰𝗮𝘀𝗮 𝗰𝗼𝗺𝗲 𝗮𝗹 𝗯𝗮𝗿.
Anzi, meglio! 😉
☕ Classico (ossia dolce) o amaro e senza zucchero (che non è la stessa cosa), leggero o intenso, in tazzina come un caffè espresso o in tazza grande con tanto di crema. E poi: con collagene, con tè Matcha, con o senza caffè, e persino col tè: agrumato e speziato. ☕
Qualunque sia la tua macchina da caffè a cialde o capsule, c’è un ginseng che accontenta ogni gusto: per sistema Nescafè® Dolce Gusto®, Nespresso®, Lavazza®, Illy®, Bialetti®, ed anche in cialda compostabile. Sei fan della moka? Prova il caffè al ginseng tostato su legno di faggio! Oppure quello solubile in bustina: gusto e praticità a portata di acqua calda e cucchiaino!
La più ampia gamma di Ginseng la trovi in tutti i negozi 101CAFFE’ in Italia e nel mondo, ed on line.
Vieni in negozio e scegli il tuo gusto!

#ginseng #ginsenglovers #prodotti101 ##101caffe

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