101STORIES

Fedele from the 101CAFFE’ in Morciano di Romagna (Rimini) reveals the secrets of his success with clients

Today we’ll introduce you to Fedele, our affiliate from Morciano di Romagna, who in 2017 opened his 101CAFFE’ in this small town in the hinterland of Romagna with just over 7,000 inhabitants. His store has had excellent sales results, despite being located in a very small town, and has done great business even during the lockdown.

What are the secrets to Fedele’s success with customers?

Watch the video interview and find out for yourself!

What difference did it make to be part of the 101CAFFE’ network of stores during the lockdown?

In this interview, Fedele talks about the support he received from the 101CAFFE’ parent company during the pandemic. The number one large advantage of being a part of the 101CAFFE’ network of franchise stores is the fact that you’re never alone in difficult months like the recent ones.

Every evening during the first lockdown that began in March 2020, Umberto Gonnella, CEO of 101CAFFE’, shared updates with franchisees on the ministerial decrees and from the major trade associations about store opening conditions and rules for making home deliveries. He also often organized long group phone calls to answer their questions and reassure them.

The 101CAFFE’ parent company has never left the network’s stores on their own in times of need, in order to guarantee continuity of business for all, with immediate and concrete actions, such as ensuring replacements for the sales staff in the cases of people infected with Covid-19.

How did we manage the business of 101CAFFE’ stores during the pandemic?

As our affiliate explains, during the pandemic, 101CAFFE’ stores remained open, because they are in the food sales category. The consumption of coffee in pods and capsules also increased considerably, because people, forced to stay at home, were unwilling to give up the pleasure of good coffee “just like at the bar”, or any other drink prepared quickly and cleanly with a few simple actions.

We have boosted services such as home delivery and developed our logistics system to be always ready to reach customers at their homes in a very short time! The social media campaigns carried out by the parent company to alert customers that the stores were open despite the lockdown and about the availability of the home delivery service have also been of great help to all affiliates.

affiliate of the franchising network of 101CAFFE' stores of coffee pods and capsules

What are the secrets behind Fedele’s store having such strong earnings?

A 101CAFFE’ store offers customers the world’s widest range of coffee and beverages in pods and capsules for all coffee makers, and this is certainly a good starting point for attracting customers, who know that they can find in our stores products in pod and capsule form for all coffee machines, with an unparalleled choice of flavors that satisfies all needs, and which can only be found at 101CAFFE’. This aspect is fundamental; however, as Fedele explains, an equally important key factor in the success of his store is his dedication to his work and the authentic relationship he has been able to build with his customers, based on mutual trust.

Customers are, first and foremost, people, and, in our society in which time is slipping away from us, they need to be understood and listened to! This is the real strength of all 101CAFFE’ stores: the ability to listen to the needs of the customer, which makes every visit to the store a pleasant moment.

This is the real secret of Fedele and the secret of all 101CAFFE’ stores! We look forward to seeing you in our stores, where you will find the warmth and hospitality of the neighborhood store of yesteryear and where you can indulge in the search for your favorite flavor by tasting the best traditional Italian coffees and tasty drinks.
We thank Fedele for sharing his great passion for his work with us.

Do you want to open your own 101CAFFE'?

101 CAFFE' the largest chain of stores in Franchising of coffee and drinks in pods and capsules
101CAFFE'

101CAFFE'

101CAFFE’ is the most important Italian brand in franchising in coffee sector, for all coffee makers, specializing in the sale of quality coffee in pods, capsules, beans, ground and instant, from the best Italian artisan coffee roasteries, with 120 active stores worldwide and various business models, from Food retail, to Retail with Take-Away coffee shop, Coffee shop with Market and Coffee truck.

Open your 101CAFFE’, this is the ideal solution for those who want to start a business with a greatly reduced entrepreneurial risk and the support by a structured company for simplified management. Find out more on our page dedicated to our franchise models

 

Categories

Archives

The ultimate news on 101CAFFE' franchising

101NEWS – Brand of the year 2021: 101CAFFE’ wins again

101NEWS – Brand of the year 2021: 101CAFFE’ wins again

101NEWS - Brand of the year 2021: 101CAFFE' wins againIt could be said that at 101CAFFE', two is not enough but three is plenty: for the third consecutive time, the brand has won the prestigious INSEGNA DELL'ANNO (BRAND OF THE YEAR) award, known in the rest of Europe...

read more
101FRANCHISING: 101CAFFE’ PIACENZA: teamwork at 101%

101FRANCHISING: 101CAFFE’ PIACENZA: teamwork at 101%

#101stories101CAFFE' PIACENZA: teamwork at 101%Today we are going to tell you the story of the Trotta Family, our “historic” franchisee working in Emilia. They opened their 101CAFFE' in Piacenza in August 2013. Celebrating these 8 years of working together fills us...

read more

Facebook

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
1 giorno fa
101Caffè Italia

Una delle ricette italiane più gettonate dell’estate rivisitata da 101CAFFE’: l’affogato si ispira alla tradizione siciliana con un sentore di agrumi fresco ed invitante. 🍫 🍊
L’affogato agrumato è un dessert che non può mancare nelle tue giornate e serate estive: provalo e facci sapere come l’hai gustato!
... Guarda altriVedi di meno

Guarda altri

Instagram

Una delle ricette italiane più gettonate dell’estate rivisitata da 101CAFFE’: l’affogato si ispira alla tradizione siciliana con un sentore di agrumi fresco ed invitante. 🍫 🍊
L’affogato agrumato è un dessert che non può mancare nelle tue giornate e serate estive: provalo e facci sapere come l’hai gustato!
Link in BIO ☝️

#101caffè #affogatoagrumato #ricettealcaffè #ricetteestive #ricettefresche
...

40 1

Ferragosto, caffè mio ti riconosco!
Buon ferragosto da 101CAFFE': sempre con te, anche in vacanza. 🌊

#101caffè #ferragosto #buonferragosto
...

38 1

Se non hai mai assaggiato il caffè Touba, questo è il momento giusto! Scoprilo come ingrediente magico per una squisita crema fredda al caffè dal gusto esotico. La dolcezza della crema incontra il sentore speziato dei chiodi di garofano ed il sapore pungente del pepe di Guinea, avvolti dall'inconfondibile aroma di caffè.
Prova la ricetta che abbiamo creato per la tua estate, e scrivici se ti è piaciuta! 😋
Link in BIO ☝️

#101caffè #cremacaffè #cremacaffètouba #ricettealcaffè #ricetteestive #ricettefresche
...

35 0

Lea Michele, Miley Cyrus, Blake Lively, Jennifer Garner: sono solo alcune delle celebrità che vanno pazze per gli smoothie e ne decantano le proprietà sui social! Perché gli smoothie, a differenza dei classici frullati, sono più salutari, energetici e, se preparati con gli ingredienti giusti, perfetti per depurarsi e tenersi in forma. 🥤
Con i prodotti 101CAFFE' puoi preparare anche tu dei deliziosi e freschissimi smoothie detox, anche se non vivi ad Hollywood 😁.
Facci sapere nei commenti se ti piacciono le ricette di Elsa e Alice 👇

#101caffè #101ricette #smoothie #smoothiedetox #ricetteestive #ricettefresche
...

46 5

Quest'estate vogliamo portarti al mare, ovviamente sulle coste del nostro Bel Paese. Qual è il tuo posto di mare (e il tuo gusto) preferito? La Campania, la Sicilia, la Romagna?
Noi, nel dubbio, abbiamo dei buonissimi caffè che arrivano da tutti e tre questi luoghi meravigliosi: aromi inconfondibili per accompagnarti in un tour estivo alla scoperta dei sapori tradizionali di ogni territorio.🌊
E tu dove vai al mare? Scrivicelo nei commenti 👇

#101caffè #vacanzealmare #vacanzeitaliane #madeinitaly
...

24 2

Un cocktail che esprime italianità da dentro e da fuori ... Per questo ti consigliamo di prepararlo col cuore, anzi, col liquore “Anima e Corpo” di 101CAFFE’. Scopri il nostro Espresso Martini 🍸

Ingredienti:
- 35 ml di vodka
- 15 ml di liquore al caffè
- 1 espresso
- ½ cucchiaino di zucchero
- chicchi di caffè

Metti un ❤️ se ti piace la ricettina 😊

#101caffè #espressomartini #ricettealcaffè #cocktailalcaffè
...

33 0

Fragola, limone, melone, cocco, caramello mou, cioccolato… e ovviamente caffè! 🍓 🍋 🍈️ 🥥 🍮 🍫 ☕️
Le Summer Cream sono la novità dell’estate di 101CAFFE’: creme fresche e squisite in gusti golosissimi per grandi e per piccoli, perfette soprattutto con questo caldo 😎
Vieni a scoprirle tutte in negozio prima che finiscano: sono così buone che vanno a ruba!

#101caffè #summercream #cremefredde
...

24 1

🥤 Stessa macchina da caffè, altra storia: con la tua Nescafé® Dolce Gusto® oggi puoi gustarti bevande fresche, fredde o gelate: come vuoi tu!
Scopri la gamma 101CAFFE’ tra caffè shakerati, tè, latte con mandorla o con menta da erogare freddi. Con o senza ghiaccio, ma sempre con tanto tanto gusto! 😋

#101caffè #bevandefresche #nescafedolcegusto
...

25 1

Share This

Share this post with your friends!